bowler
bowler is a public relations agency based in Sao Paulo (founded 2015).
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About bowler
Based in Sao Paulo, Brazil, bowler operates as a hybrid agency and consultancy that centers its approach on a digital-first philosophy. Founded in 2015, the firm combines the experience of its founders—who collectively bring over 25 years of leadership at major agencies—with a fresh, agile model designed to move beyond conventional industry practices. Rather than compartmentalizing services into rigid silos, bowler integrates public relations, stakeholder management, media relations, crisis communication, digital strategy, internal communication, branding, and advertising into a cohesive framework. The agency’s core belief is that effective communication should first solve a business problem, and this principle guides everything from strategic planning to execution.
Digital-First Strategy and Integrated Communication
bowler’s digital-first mindset is not simply about adopting new tools but about fundamentally rethinking how communication works in a complex, increasingly digital environment. The agency sees digital as the starting point for all communication efforts, which allows it to weave together traditional PR tactics with modern marketing techniques. This approach is evident in its emphasis on content marketing, influencer marketing, and inbound marketing—all of which are treated as interconnected elements of a broader digital strategy. By prioritizing a "digitalfirst business" model, bowler helps clients navigate the blurred lines between paid, owned, and earned media, ensuring that every campaign is both cohesive and measurable.
Services and Specialties
bowler’s service portfolio spans the full spectrum of modern communication and marketing, with a strong focus on digital performance and business alignment. While the agency does not publish a fixed list of services, its expertise can be inferred from its stated keywords and operational philosophy. Key areas include:
- Public relations and media relations
- Content marketing and content direction
- Influencer marketing and social media management
- Digital marketing and performance marketing
- Communication planning and diagnostic audits
- Stakeholder management and crisis communication
- Branding, advertising, and integrated communication
- Inbound marketing and marketing automation
- Internal communication and team qualification
- Investment optimization and digital consulting
These services are delivered through a "laboratory of practices" that tests and refines strategies in real time. bowler’s focus on "marketing update" and "new pr path" reflects its commitment to evolving traditional PR into a more dynamic, results-driven discipline. The agency also offers consulting on digital communication and business communication, helping clients align their internal teams and external partners with a unified digital vision.
Client Fit and Operational Approach
bowler is best suited for organizations that recognize the need to move beyond conventional agency models and embrace a more integrated, problem-solving approach to communication. The agency works across multiple industries, but its digital-first methodology is particularly valuable for companies facing rapid market changes, complex stakeholder landscapes, or the challenge of aligning diverse communication channels. Because bowler emphasizes flexibility and customization, it tends to attract clients who value strategic thinking over pre-packaged solutions. The agency’s Sao Paulo headquarters at Avenida Ibirapuera places it at the heart of Brazil’s business and media ecosystem, allowing it to serve both local and national clients with deep market insight. For businesses in Brazil looking to modernize their communication strategy without losing sight of core business objectives, bowler offers a pragmatic, experienced partner that prioritizes efficiency and innovation over industry habits.
Key facts
- Team size: 51-200 employees
- Headquarters: 2120 Avenida Ibirapuera, Sao Paulo, State of Sao Paulo, Brazil, 04028-001
- Address: 2120 Avenida Ibirapuera , Sao Paulo State of Sao Paulo Brazil 04028-001
Keywords & focus
Topics and areas bowler works with.
- content marketing
- influencer marketing
- marketing digital
- direcao de conteudo
- inbound marketing
- gestao de internalizacao
- consultoria em comunicacao digital
- otimizacao de investimentos
- comunicacao de negocios
- qualificacao de time e parceiros
- public relations
- marketing de performance
- planejamento e diagnostico de comunicacao
- relacoes publicas
- comunicacao integrada
- redes sociais
- publicidade e propaganda
- marketing update
- laboratorio de praticas
- digitalfirst business
- new pr path
- public relations & communications services
- marketing & advertising
- social networks
Technologies
Route 53, Outlook, Google Dynamic Remarketing, Google Maps, DoubleClick, Pure Chat, DoubleClick Conversion, WordPress.org, Google AdWords Conversion, Linkedin Marketing Solutions, Google Analytics, Facebook Custom Audiences, Google Tag Manager, Facebook Widget, Mobile Friendly, Hotjar, Google Font API, Facebook Login (Connect), Typekit
Industries served by bowler
bowler works with clients across 1 sectors. Whether you are a startup or an enterprise, they can support your PR and communications goals.
- public relations & communications
Other PR agencies in Sao Paulo
If you are looking for alternatives or more options in Sao Paulo, here are other public relations agencies in the same city you can compare.
Frequently asked questions about bowler
Common questions and answers about bowler, their services, location, and how to work with them.
- Where is bowler located?
- bowler is headquartered in Sao Paulo.
- What services does bowler offer?
- bowler offers media relations, communications strategy, and public relations. They help brands with public relations, media outreach, and strategic communications.
- What industries does bowler serve?
- bowler serves clients in public relations & communications. They work with startups, scale-ups, and enterprises across these sectors.
- Is bowler a verified PR agency?
- bowler is listed on Online PR. Verification status is shown on their profile.
- How can I contact bowler?
- You can visit their website at http://www.bowler.com.br
- How many reviews does bowler have?
- bowler has 0 client reviews with an average rating of 0.0 out of 5.
- When was bowler founded?
- bowler was founded in 2015.
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