BrandImpact Consulting
BrandImpact Consulting is a public relations agency based in Lagos (founded 2016).
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About BrandImpact Consulting
BrandImpact Consulting is a research and measurement consultancy based in Lagos, Nigeria, that specializes in public relations and communications. Founded in 2016, the firm focuses on providing data-driven intelligence to help private and government institutions make smarter decisions. Unlike traditional PR agencies that emphasize campaign execution, BrandImpact Consulting positions itself as a dedicated research partner, offering services that range from media monitoring and evaluation to opinion polling and predictive analytics. The agency operates at the intersection of communications strategy and rigorous data analysis, serving clients who need clear, evidence-based insights to guide their public engagement efforts.
Services and Specialties
BrandImpact Consulting offers a suite of services centered on communications measurement, evaluation, and research. These are tailored to the needs of organizations that require objective, quantifiable assessments of their media presence, public perception, and stakeholder relationships. Key service areas include:
- Media monitoring and measurement
- Media impact evaluation and trend analysis
- Brand audit and perception surveys
- Stakeholder research and engagement analysis
- Opinion and public affairs polls
- Predictive analysis and forecasting
- Reputation gap analysis
- Corporate communications research
- Employee satisfaction surveys
- Communications outcomes and performance measurement
These services are designed to help clients understand how their communications efforts are performing, what audiences think about them, and where adjustments might be needed. For example, reputation gap analysis allows organizations to compare their desired image with actual public perception, while predictive analytics can forecast the potential impact of a campaign or message. BrandImpact Consulting also conducts formative research to inform strategy before a campaign launches, ensuring that decisions are grounded in data rather than assumptions.
Methodology and Approach
BrandImpact Consulting combines human expertise with technology, blending artificial intelligence with manual analysis to process both big data and thick data. This approach aims to reveal patterns and insights that might be missed by relying solely on automated tools. The agency emphasizes best practice standards in media measurement and evaluation, drawing on years of experience in data analysis and research. Their team of critical thinkers and analysts works to provide qualitative and quantitative answers to clients' communications challenges, with a guiding principle of "Just ask, we find answers." This methodology is particularly relevant for organizations operating in complex environments, such as the Nigerian market, where understanding media influence and public opinion requires nuanced interpretation.
Location and Market Focus
Based at Obafemi Awolowo Way in Lagos, Nigeria, BrandImpact Consulting serves clients across both private and public sectors. The agency's location in Lagos, the commercial and media hub of Nigeria, places it at the center of the country's communications landscape. This proximity to key media outlets, government institutions, and corporate headquarters allows BrandImpact Consulting to conduct timely and relevant research. The agency's focus on Nigeria-specific issues, such as reputation gap analysis and media impact evaluation in the Nigerian context, makes it a valuable resource for organizations looking to navigate the local market. While the firm's services are applicable to any organization seeking data-driven communications insights, it is particularly well-suited for companies and government agencies in Nigeria that need reliable measurement and evaluation to inform their public relations strategies.
BrandImpact Consulting is a good fit for organizations that prioritize evidence-based decision-making in their communications efforts. Whether a business needs to track media coverage, gauge public opinion, or assess the effectiveness of a stakeholder engagement program, the agency offers specialized research capabilities. Its focus on measurement and evaluation, rather than campaign execution, sets it apart from traditional PR firms. For anyone in Lagos or across Nigeria looking to move beyond guesswork in communications, BrandImpact Consulting provides the analytical rigor needed to understand what works and why.
Key facts
- Team size: 1-10 employees
- Headquarters: Obafemi Awolowo Way, Lagos, Lagos, Nigeria
- Address: Obafemi Awolowo Way , Lagos Lagos Nigeria
- SIC codes: 8732
Keywords & focus
Topics and areas BrandImpact Consulting works with.
- research
- opinion poll
- media measurement
- brand audit
- formative research
- public relations measurement
- data analysis
- social media
- image & perception
- predictive analysis
- employee satisfaction survey
- corporate communications
- marketing research
- public relations & communications services
- predictive analytics
- reputation gap analysis
- data analytics in pr
- government
- media monitoring & measurement
- stakeholder engagement
- media influence analysis
- consulting
- media trend analysis
- services
- performance measurement
- reputation gap analysis nigeria
- media impact measurement
- media impact evaluation nigeria
- reputation management nigeria
- communication strategy
- +52 more
Technologies
Gmail, Google Apps, Mobile Friendly, Google Font API, Nginx, WordPress.org
Industries served by BrandImpact Consulting
BrandImpact Consulting works with clients across 1 sectors. Whether you are a startup or an enterprise, they can support your PR and communications goals.
- public relations & communications
Other PR agencies in Lagos
If you are looking for alternatives or more options in Lagos, here are other public relations agencies in the same city you can compare.
Frequently asked questions about BrandImpact Consulting
Common questions and answers about BrandImpact Consulting, their services, location, and how to work with them.
- Where is BrandImpact Consulting located?
- BrandImpact Consulting is headquartered in Lagos.
- What services does BrandImpact Consulting offer?
- BrandImpact Consulting offers media relations, communications strategy, and public relations. They help brands with public relations, media outreach, and strategic communications.
- What industries does BrandImpact Consulting serve?
- BrandImpact Consulting serves clients in public relations & communications. They work with startups, scale-ups, and enterprises across these sectors.
- Is BrandImpact Consulting a verified PR agency?
- BrandImpact Consulting is listed on Online PR. Verification status is shown on their profile.
- How can I contact BrandImpact Consulting?
- You can visit their website at http://www.brandimpactconsulting.com.ng
- How many reviews does BrandImpact Consulting have?
- BrandImpact Consulting has 0 client reviews with an average rating of 0.0 out of 5.
- When was BrandImpact Consulting founded?
- BrandImpact Consulting was founded in 2016.
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