Canela

Canela is a public relations and communications agency headquartered in Barcelona, Spain, with additional offices in Lisbon and Madrid. The agency provides a broad range of strategic communication services, including public affairs, crisis management, media relations, social media, and digital media. Canela also offers media training, speaker bureau services, thought leadership development, opinion article placement, and product launch reviews. The agency is known for its work in sponsorship, event marketing, and impact measurement, applying tools to assess the effectiveness of campaigns. With a focus on social impact and environmental responsibility, Canela designs social change campaigns and internal communication strategies for organizations seeking to align their communications with broader societal goals.

Core Services and Specialties

Canela’s service portfolio covers the full spectrum of public relations and communications consulting. The agency’s capabilities are organized around several key areas:

• Public Affairs & Strategic Communication
• Crisis Management & Issues Response
• Media Relations & Media Training
• Social Media Management & Digital Media
• Thought Leadership & Speaker Bureau
• Event Marketing & Impact Events
• Social Impact Campaigns & Environmental Responsibility
• Product Launches & Reviews
• Internal Communication & Change Communication
• Market Research & Impact Measurement Tools

These services are delivered across multiple industries, with particular depth in technology communication, lifestyle campaigns, and creative campaigns. Canela’s work often combines traditional PR tactics with digital strategies, reflecting the evolving nature of the communications field.

Approach and Philosophy

Canela operates with a “people first” approach, placing emphasis on the well-being of its team and the communities it serves. The agency has integrated principles of social and environmental responsibility into its operations from the start, which is reflected in its B Corp certification. Canela was one of the first PR agencies in Spain and Portugal to achieve this certification, and it has since improved its recertification score by 15 points. This commitment is woven into the agency’s work, particularly in its social impact campaigns and environmental responsibility initiatives. Canela uses impact measurement tools to track the effectiveness of its campaigns, ensuring that communications strategies deliver measurable results for clients. The agency also maintains an international network, allowing it to manage cross-border campaigns and support clients with global ambitions.

Location and Credentials

Canela is headquartered at 48 Carrer de Llull in the 08005 postal code of Barcelona, Catalonia, Spain. The agency’s presence extends to Lisbon and Madrid, covering the Iberian Peninsula and offering clients access to key markets in both Spain and Portugal. Canela’s B Corp certification is a distinguishing credential, signaling a commitment to high standards of social and environmental performance, transparency, and accountability. The agency’s recertification with a significantly improved score demonstrates ongoing dedication to these values. Canela’s team brings expertise in public relations, communication consulting, and event marketing, with a track record of managing complex campaigns that require strategic thinking and creative execution.

Canela is a suitable partner for organizations seeking a PR agency that combines traditional communications expertise with a strong focus on social impact and sustainability. The agency’s experience in public affairs, crisis management, and thought leadership makes it a good fit for companies navigating sensitive issues or looking to build reputation through meaningful campaigns. Brands in technology, lifestyle, and social change sectors will find Canela’s capabilities particularly relevant, especially those that value environmental responsibility and measurable impact. For businesses in Barcelona, Spain, or the broader Iberian region, Canela offers a locally rooted yet internationally connected approach to public relations and communications.