Cascade
Cascade is a public relations agency based in London (founded 2011).
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About Cascade
Cascade was founded in 2011 in London, United Kingdom, by Emma Waterfall, who recognized a gap in the market for communications expertise specifically tailored to the built environment. Having advised on landmark projects such as Battersea Power Station and Lambeth Palace Library, Waterfall built a consultancy that understands the unique challenges of planning, development, and infrastructure. From its headquarters at 26 Noel Street in London’s West End, Cascade has grown into a focused team of around ten specialists, each bringing deep experience in public affairs, stakeholder engagement, and media strategy.
Current Focus and Core Philosophy
Today, Cascade operates at the intersection of construction communications, public consultation, and community engagement. The firm’s approach is intelligence-led, meaning it invests heavily in understanding the political, social, and media landscape before recommending a course of action. This is particularly valuable for high-profile projects that require careful navigation of local government, planning authorities, and often skeptical community groups. Cascade’s work is grounded in the belief that lasting relationships—with residents, businesses, and political entities—are built on trust, transparency, and genuine dialogue. The consultancy does not simply manage messages; it facilitates meaningful community participation and social inclusion, ensuring that developments are not just approved but welcomed.
Services and Specialties
Cascade offers a comprehensive suite of communications and engagement services, all tailored to the built environment sector. While the firm adapts its approach to each client’s unique context, its core capabilities consistently include:
- Community engagement and consultation, including local authority consultation and public consultation exercises
- Planning and construction communications, from pre-application to post-approval stages
- Reputation management and political navigation for high-profile projects
- Strategic planning and intelligence gathering, including media monitoring and digital outreach
- Media relations and media strategy, with a focus on B2B and government audiences
- Stakeholder engagement and stakeholder management, involving community involvement and advocacy
- Digital campaigning and event management to support planning applications
- Public affairs and government relations, particularly with local government and planning authorities
These services are delivered through a blend of traditional media relations, digital tools, and face-to-face consultation. Cascade’s experience spans everything from small-scale neighborhood developments to major regeneration projects, with notable examples including Fulton Road in Wembley and the Nine Elms Overstation Development.
Who Benefits from Cascade’s Expertise
Cascade is best suited for developers, landowners, local authorities, and public sector bodies involved in complex planning or infrastructure projects. The firm excels when a project requires more than just a press release—when it demands a sustained, strategic effort to build consensus among multiple stakeholders. Clients typically include housebuilders, commercial property developers, and infrastructure providers who face significant opposition or who need to navigate a politically sensitive environment. Cascade is also a strong partner for public sector organizations seeking to improve community consultation or to communicate the benefits of regeneration. Because the team is relatively small, each client receives direct attention from senior consultants, including Emma Waterfall herself. This makes Cascade a good fit for organizations that value hands-on, bespoke service over a large agency’s standardized approach. For any company or institution undertaking a built environment project in the United Kingdom, particularly in London and the South East, Cascade offers a proven track record in turning complex communications challenges into successful outcomes.
Key facts
- Team size: 11-50 employees
- Headquarters: 26 Noel Street, London, England, United Kingdom, W1F 8GY
- Address: 26 Noel Street , London England United Kingdom W1F 8GY
- SIC codes: 8742
Keywords & focus
Topics and areas Cascade works with.
- construction communications
- public affairs
- real estate
- public relations
- public consultation
- planning
- local government
- media
- stakeholder engagement
- community engagement
- public relations & communications services
- community participation
- digital campaigning
- event management
- services
- social inclusion
- media strategy
- government
- community consultation
- media monitoring
- digital outreach
- consulting
- strategic communication
- community involvement
- b2b
- local authority consultation
- built environment communication
- stakeholder management
- high-profile project communication
- advocacy
- +23 more
Technologies
Rackspace MailGun, Outlook, Microsoft Office 365, DigitalOcean, WordPress.org, Mobile Friendly, Google Tag Manager, Nginx
Industries served by Cascade
Cascade works with clients across 1 sectors. Whether you are a startup or an enterprise, they can support your PR and communications goals.
- public relations & communications
Other PR agencies in London
If you are looking for alternatives or more options in London, here are other public relations agencies in the same city you can compare.
Frequently asked questions about Cascade
Common questions and answers about Cascade, their services, location, and how to work with them.
- Where is Cascade located?
- Cascade is headquartered in London.
- What services does Cascade offer?
- Cascade offers media relations, communications strategy, and public relations. They help brands with public relations, media outreach, and strategic communications.
- What industries does Cascade serve?
- Cascade serves clients in public relations & communications. They work with startups, scale-ups, and enterprises across these sectors.
- Is Cascade a verified PR agency?
- Cascade is listed on Online PR. Verification status is shown on their profile.
- How can I contact Cascade?
- You can visit their website at http://www.cascadecommunications.co.uk
- How many reviews does Cascade have?
- Cascade has 0 client reviews with an average rating of 0.0 out of 5.
- When was Cascade founded?
- Cascade was founded in 2011.
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