CB PR & Mkt

CB PR & Mkt is a public relations and marketing consultancy based in Sao Paulo, Brazil, that tailors its services primarily to small businesses. The agency was founded by Cíntia Banús, who brings over two decades of experience in communications, having worked on both the agency and client sides. Her background includes nearly ten years in press relations and eight years in leadership roles at international brands such as OMEGA, Safilo, and Palácio Tangará. This blend of perspectives allows CB PR & Mkt to offer strategic, hands-on support that is particularly suited to smaller companies seeking high-quality communications without the overhead of a large agency.

Strategic Communications for Small Businesses

CB PR & Mkt focuses on providing a premium service with a cost-effective approach, making it accessible to small enterprises that might otherwise struggle to afford top-tier PR and marketing support. The agency positions itself as a partner rather than just a vendor, aiming to integrate with the client's team to deliver consistent and aligned communications. Cíntia Banús emphasizes the importance of real connections and collaboration, believing that working together yields stronger results. This philosophy is reflected in the agency's hands-on, consultative style, which is designed to help small businesses build credibility and visibility in their respective markets.

Core Services and Capabilities

While CB PR & Mkt does not list a detailed menu of services, based on the founder's extensive experience and the agency's stated focus, it likely offers a range of integrated communications solutions. Typical capabilities for a boutique agency like CB PR & Mkt include:

• Media relations and press office management
• Marketing strategy and consulting
• Social media management and content creation
• Advertising campaign planning and execution
• Crisis communications and reputation management
• Brand storytelling and messaging development

These services are delivered with a tailored approach, ensuring that each client receives a strategy that fits their specific goals and budget. CB PR & Mkt's strength lies in its ability to offer senior-level expertise directly, without the layers of a larger agency, which can be especially valuable for small businesses that need agile and responsive communications support.

Location and Market Focus

Based in Sao Paulo, Brazil, CB PR & Mkt operates in one of Latin America's most dynamic business hubs. Sao Paulo is home to a diverse range of industries, from finance and technology to fashion and hospitality, and the agency's local knowledge is a key asset. Cíntia Banús's experience with international brands like OMEGA and Palácio Tangará gives the agency a global perspective, but its focus remains on serving the local market. For small businesses in Sao Paulo and beyond, CB PR & Mkt offers a bridge between professional-grade communications and the practical realities of running a smaller operation.

CB PR & Mkt is a good fit for small business owners and entrepreneurs in Sao Paulo who need strategic PR and marketing support but prefer a more personalized, collaborative partnership. The agency is particularly suited to those who value direct access to an experienced communications professional and are looking for a cost-effective way to elevate their brand's presence. Whether a client needs help with media outreach, social media, or overall marketing strategy, CB PR & Mkt provides a focused, hands-on approach that prioritizes results and genuine connections.