C&F Porter Novelli

Based in Lagos, Nigeria, C&F Porter Novelli operates within one of Africa’s most dynamic and fast-evolving communications markets. Established in 1997 as The Corporate and Financial Communications Limited, the agency rebranded in 2007 after becoming the first Nigerian partner of the global Porter Novelli network. This dual heritage—local roots and international reach—positions the firm to serve clients navigating Nigeria’s complex business environment, where reputation management, government relations, and cultural nuance are critical. As the central coordinating hub for West and Central Africa, C&F Porter Novelli also extends its influence across the region, with partner offices in Kenya, Tanzania, and the UAE.

Strategic Communications and Public Affairs Expertise

C&F Porter Novelli offers a comprehensive suite of services that span the full spectrum of public relations and strategic communications. The agency specializes in corporate affairs, public affairs, consumer marketing, and corporate and financial communications. Its approach is grounded in purpose-driven practices, using data analytics and cultural navigation to align client messaging with stakeholder expectations. The firm’s public affairs strategy includes legislative lobbying and stakeholder coalition building, particularly relevant for clients engaging with government entities in Nigeria. Reputation management is a core offering, with campaigns designed to shape brand perception and build trust over time. The agency also provides strategic advice on brand positioning, media relations, and social media management, ensuring clients maintain consistent and authentic narratives across channels.

• Corporate and financial communications
• Public affairs and government relations
• Brand reputation and perception campaigns
• Media relations and content creation
• Social media strategy and management
• Data analytics and audience insights
• Crisis and issues management
• Stakeholder engagement and coalition building
• B2B communications and marketing support
• Purpose-driven business and cultural navigation

Industry Focus and Client Base

The agency serves a diverse range of sectors, with particular strength in industries where reputation and regulatory engagement are paramount. C&F Porter Novelli works extensively with clients in the government, financial services, consumer goods, and energy sectors. Its public affairs expertise makes it a valuable partner for organizations that need to navigate Nigeria’s legislative environment or build coalitions around policy issues. The firm’s B2B capabilities also support corporate clients seeking to strengthen relationships with investors, partners, and other business stakeholders. By leveraging the global Porter Novelli network, the agency provides clients with access to international best practices while delivering locally relevant strategies that resonate with Nigerian audiences.

Differentiators and Core Principles

What sets C&F Porter Novelli apart is its emphasis on authenticity and stakeholder alignment. The agency’s core principles—purpose-driven business, audience power, and consistent reputation management—guide every campaign. The firm uses data analytics not just to measure results but to understand cultural shifts and anticipate public sentiment. This approach helps clients build meaningful connections with their audiences, whether through media relations, social media, or direct stakeholder engagement. As a Nigerian-founded agency with a global affiliation, C&F Porter Novelli combines deep local market knowledge with international standards, making it a reliable partner for both local companies and multinational brands entering the Nigerian market.

C&F Porter Novelli is a strong fit for organizations that require strategic communications support in a complex, culturally nuanced environment. Companies in regulated industries, those facing reputation challenges, or businesses seeking to strengthen their public affairs presence in Nigeria will find the agency’s expertise particularly valuable. With its focus on purpose and data-driven insights, the firm is also well-suited for brands that prioritize corporate social responsibility and long-term stakeholder trust. Whether for a one-off campaign or ongoing communications counsel, C&F Porter Novelli offers the depth and local understanding needed to navigate the Nigerian market effectively.