ChangeUp
ChangeUp is a public relations agency based in Seattle (founded 2012).
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About ChangeUp
Founded in 2012, ChangeUp emerged from a recognition that the public relations industry had become too focused on content volume rather than content meaning. Based in Seattle, United States, the agency was built on the premise that effective communications require more than just distributing information—they require context. The founders observed that journalists, executives, and consumers were drowning in generic messages that failed to connect, and they saw an opportunity to help organizations articulate not just what they do, but why it matters. This philosophy has guided ChangeUp's work for over a decade, particularly for businesses operating in sectors that shape our collective future.
Strategic Focus and Core Philosophy
ChangeUp positions itself as a partner for organizations that play a vital role in society's long-term well-being. The agency's name reflects its mission: to help clients recognize when their communications have fallen into unproductive patterns and to shift into more effective strategies. Rather than simply producing press releases or social media posts, ChangeUp emphasizes developing a compelling narrative that resonates with key audiences. The agency believes that remarkability—the quality that makes a story worth sharing—is the foundation of successful PR. This approach is particularly relevant for clients in cleantech, energy, healthcare, and technology, where complex innovations require clear, differentiated storytelling. ChangeUp's Seattle headquarters places it at the heart of a region known for innovation in sustainability and technology, giving the agency natural proximity to forward-thinking businesses.
Services and Capabilities
ChangeUp offers a full spectrum of public relations and communications services, with particular strength in areas that combine strategic counsel with creative execution. The agency's service offerings include:
- Communications strategy and brand messaging development
- Internal and external communications planning
- Crisis management and crisis communications
- Media outreach and media production
- Content strategy, content development, and content creation
- Video content creation, including drone videography and aerial photography
- Social media content development
- Stakeholder engagement and brand awareness campaigns
- B2B communications and storytelling
- International affairs and public relations support
What distinguishes ChangeUp from many agencies is its willingness to invest in production capabilities. The inclusion of drone videography and aerial photography in its service list suggests a hands-on, multimedia approach to storytelling that goes beyond traditional PR. This is particularly valuable for clients in energy and cleantech, where visual documentation of projects—such as solar installations, wind farms, or sustainable infrastructure—can powerfully convey impact. ChangeUp also places heavy emphasis on crisis management, recognizing that in today's fast-paced information environment, organizations need partners who can help them navigate reputational challenges with clarity and speed.
Ideal Clients and Fit
ChangeUp is best suited for businesses and organizations that are working on issues of long-term significance—particularly those in cleantech, energy, healthcare, and technology. The agency's approach works well for companies that have a meaningful story to tell but struggle to articulate it in a way that cuts through the noise. Startups and growth-stage companies in the Seattle area and beyond will find value in ChangeUp's ability to develop brand differentiation and stakeholder engagement strategies. Similarly, established organizations undergoing transformation or facing reputational challenges can benefit from the agency's crisis communications expertise. ChangeUp's emphasis on the "why" behind a company's work makes it a strong partner for mission-driven enterprises that want their communications to reflect their deeper purpose. Whether a client needs to build brand awareness from scratch, reposition itself in a crowded market, or manage a sensitive public issue, ChangeUp offers a thoughtful, context-driven alternative to conventional PR agencies.
Key facts
- Team size: 1-10 employees
- Headquarters: 1416 NW 46th St, Seattle, Washington, United States, 98107
- Address: 1416 NW 46th St , Seattle Washington United States 98107
- Annual revenue: 15157000
- SIC codes: 7389
Keywords & focus
Topics and areas ChangeUp works with.
- public relations
- internal external communications
- international affairs
- cleantech
- internal amp external communications
- crisis communications
- media production
- public relations & communications services
- media outreach
- aerial photography
- crisis management
- b2b
- communications strategy
- brand messaging
- external communication
- content development
- content creation
- healthcare
- brand differentiation
- drone videography
- social media content
- content strategy
- video content creation
- energy
- energy industry pr
- services
- storytelling
- stakeholder engagement
- brand awareness
- technology
- +33 more
Technologies
Gmail, Google Apps, Google Cloud Hosting, Slack, Adobe Media Optimizer, Mobile Friendly, Vimeo, Cedexis Radar, Wix, Varnish, IoT, Data Analytics, Android, Node.js, Remote, Circle, AI
Industries served by ChangeUp
ChangeUp works with clients across 1 sectors. Whether you are a startup or an enterprise, they can support your PR and communications goals.
- public relations & communications
Other PR agencies in Seattle
If you are looking for alternatives or more options in Seattle, here are other public relations agencies in the same city you can compare.
Frequently asked questions about ChangeUp
Common questions and answers about ChangeUp, their services, location, and how to work with them.
- Where is ChangeUp located?
- ChangeUp is headquartered in Seattle.
- What services does ChangeUp offer?
- ChangeUp offers media relations, communications strategy, and public relations. They help brands with public relations, media outreach, and strategic communications.
- What industries does ChangeUp serve?
- ChangeUp serves clients in public relations & communications. They work with startups, scale-ups, and enterprises across these sectors.
- Is ChangeUp a verified PR agency?
- ChangeUp is listed on Online PR. Verification status is shown on their profile.
- How can I contact ChangeUp?
- You can visit their website at http://www.changeupadvisors.com
- How many reviews does ChangeUp have?
- ChangeUp has 0 client reviews with an average rating of 0.0 out of 5.
- When was ChangeUp founded?
- ChangeUp was founded in 2012.
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