CMS PR Consulting

CMS PR Consulting, founded in 2024 by Christa Mann Scherer, serves a range of clients from emerging startups to established organizations seeking strategic media exposure. Based in Atlanta, Georgia, United States, the agency brings over a decade of hands-on publicity experience to each engagement. Rather than offering a one-size-fits-all approach, CMS PR Consulting tailors its efforts to the unique goals and narratives of its clients, making it a particularly strong fit for businesses and nonprofits that value direct, senior-level attention in their public relations efforts.

How CMS PR Consulting Helps Clients

The firm’s core philosophy centers on proactive publicity—meaning it doesn’t wait for opportunities to arise but actively crafts and pitches compelling storylines to relevant media outlets. Christa Mann Scherer’s background includes successfully securing strategic placements across a variety of channels, from local news to national publications. This hands-on expertise means that clients work directly with an experienced professional who understands the nuances of media relations, message development, and timing. For organizations that have a story to tell but lack the internal bandwidth or media connections to tell it effectively, CMS PR Consulting provides the strategic bridge needed to gain visibility and credibility.

Services and Specialties

While CMS PR Consulting does not publish a fixed menu of services, its focus on proactive publicity and strategic placement suggests a core set of capabilities common to boutique PR firms. Based on its stated approach and the founder’s experience, likely service offerings include:

• Media relations and press outreach
• Storytelling and narrative development
• Strategic placement in print, broadcast, and digital outlets
• Press release writing and distribution
• Media training and spokesperson preparation
• Crisis communications and reputation management
• Content creation for thought leadership
• Event promotion and publicity campaigns

These services are delivered with a personalized touch, meaning the agency adapts its tactics to each client’s industry, audience, and objectives rather than applying a template. This flexibility is a hallmark of CMS PR Consulting’s approach, allowing it to serve sectors as varied as technology, healthcare, consumer goods, and professional services.

Location and Local Impact

Operating from its headquarters in Atlanta, Georgia, CMS PR Consulting is well-positioned to serve clients in the southeastern United States while also managing national campaigns. Atlanta’s status as a major media and business hub provides the agency with access to a rich network of journalists, editors, and influencers. For local businesses and organizations in the Atlanta area, the firm offers the advantage of understanding the regional media landscape—from the Atlanta Journal-Constitution to local business journals and broadcast stations. At the same time, CMS PR Consulting’s experience extends beyond the region, making it a viable partner for clients anywhere in the United States seeking to elevate their public profile.

Who CMS PR Consulting Is a Good Fit For

This agency is particularly well-suited for organizations that need a focused, senior-led PR effort without the overhead of a large firm. Startups looking to build brand awareness, nonprofits aiming to amplify their mission, and mid-sized companies seeking to differentiate themselves in crowded markets will find CMS PR Consulting’s personalized service appealing. The agency’s emphasis on proactive storytelling and strategic placement means it works best with clients who have a clear vision or are open to developing one collaboratively. For those in Atlanta or across the United States who value direct access to an experienced public relations professional and a tailored approach, CMS PR Consulting offers a practical, results-oriented option.