Consort Partners

Consort Partners is a boutique public relations, strategic marketing, and social media firm based in Ross, United States, just north of San Francisco. Founded in 2004 by former technology executives, the agency has built a reputation for creating and placing compelling stories in top-tier media outlets. With a team of over 30 journalists, PR professionals, and marketing experts, Consort Partners focuses on delivering strategic communication results tailored to its clients' needs, particularly in the fast-paced worlds of technology and innovation.

Specialist Expertise in Technology and Venture Capital

Consort Partners specializes in a distinct set of industries that sit at the intersection of technology, finance, and science. The agency's core expertise lies in fintech, venture capital, enterprise technology, and artificial intelligence, along with adjacent fields like healthtech, biotech, and medtech. This focus is not accidental—the firm’s leadership, including President and CEO Dominic Johnson and co-founder Kathy Johnson, brings deep experience from the technology sector. As a result, Consort Partners is particularly skilled at helping startups and growth-stage companies navigate media landscapes, from initial product launches to major milestones like IPOs. The agency has also demonstrated strength in emerging areas such as electric vehicles, mobility, and consumer technology, making it a versatile partner for companies driving change.

How They Apply Their Expertise

The firm’s approach is grounded in story creation and media outreach, leveraging a team that includes former journalists who understand what editors and reporters need. Consort Partners focuses on media seedings, media relations consulting, and crafting media campaigns that break through the noise. For example, the agency built the profile for 10x Genomics ahead of its IPO and expanded Pinterest's audience, showcasing its ability to handle both pre-public and consumer-facing narratives. The team also excels in content creation, from press releases to thought leadership pieces, ensuring that each client's message is clear and newsworthy. By combining deep industry knowledge with a network of media contacts, Consort Partners helps clients achieve consistent coverage in outlets that matter most to their target audiences.

Services Offered

Consort Partners provides a comprehensive suite of public relations and communications services, designed to support companies at various stages of growth. While the agency tailors its offerings to each client, typical services include:

• Public relations and media relations consulting
• Story creation and media outreach
• Social media management and strategy
• International strategic marketing
• Content creation (press releases, articles, thought leadership)
• Media campaign planning and execution
• IPO communications and investor relations support
• Crisis communication and reputation management

These services are delivered by a team that blends journalistic instincts with marketing savvy, allowing Consort Partners to act as a true partner in building brand narratives. The agency’s focus on "story creation" sets it apart, as it prioritizes authentic, newsworthy angles over generic press releases.

Who They Work With

Consort Partners serves as the PR agency-of-record for several prominent clients, including Unity Technologies, Udacity, and TaskRabbit. The firm also works with a range of startups, unicorns, and established companies in sectors like social games, mobile technology, and enterprise software. Given its roots in venture capital and technology, Consort Partners is a strong fit for companies seeking to build credibility with journalists, investors, and customers. The agency is particularly well-suited for businesses preparing for IPOs, launching new products, or navigating complex media landscapes. Based in Ross, United States, with a footprint in the San Francisco Bay Area, Consort Partners is a go-to choice for clients who value a boutique approach backed by deep industry expertise and a track record of measurable results.

For companies in fintech, AI, healthtech, or consumer technology that need a PR partner with a journalist-led mindset and a proven ability to secure top-tier placements, Consort Partners offers a focused and effective solution. Its team of former journalists and marketing professionals ensures that every campaign is built on a foundation of strategic thinking and creative storytelling.