Craft - Lifestyle & Luxury PR
Craft - Lifestyle & Luxury PR is a public relations agency based in Singapore (founded 2011).
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About Craft - Lifestyle & Luxury PR
Craft - Lifestyle & Luxury PR is a boutique communications agency based in Singapore, offering a comprehensive suite of marketing, public relations, and digital services. Founded in 2011, the agency specializes in elevating brands through strategic storytelling, media relations, and social media management, with a particular focus on the lifestyle and luxury sectors. Their service portfolio spans campaign management, influencer engagement, visual content creation, event marketing, and media training, making them a versatile partner for brands seeking to refine their public image and connect with discerning audiences.
Services and Specialties
Craft - Lifestyle & Luxury PR provides a range of services tailored to the needs of lifestyle and luxury brands. Their core offerings include digital public relations, social media management, and content creation, with an emphasis on high-quality photography and visual storytelling. The agency also excels in luxury event management, from intimate press conferences to large-scale brand activations, and leverages influencer marketing and KOL collaborations to amplify brand reach. Below is a concise list of their likely service areas based on their industry focus and keywords:
- Public relations and communications strategy
- Social media management and content creation
- Media relations and press conferences
- Influencer and KOL collaborations
- Luxury event management and experiential marketing
- Brand positioning and storytelling
- Photography and visual content production
- Media training for executives and spokespersons
- Campaign management across digital and traditional channels
- Heritage brand campaigns and luxury branding
Target Clients and Industry Focus
The agency primarily serves clients in the lifestyle and luxury sectors, including fashion, beauty, hospitality, and high-end consumer goods. Their expertise extends to heritage brand campaigns, where they help established labels maintain relevance while honoring their legacy. Craft - Lifestyle & Luxury PR is well-suited for brands that require nuanced storytelling to appeal to affluent consumers, as well as emerging labels seeking to build credibility through strategic media placements and influencer partnerships. The team's experience in luxury event management and visual content creation positions them as a strong choice for brands launching new products, hosting exclusive events, or expanding into Asian markets.
Approach and Philosophy
Craft - Lifestyle & Luxury PR adopts a boutique approach, offering personalized attention and bespoke strategies for each client. Their methodology emphasizes collaboration and deep understanding of brand DNA, ensuring that every campaign aligns with the client's core values and target audience. The agency integrates digital and traditional PR tactics, leveraging data-driven insights to optimize social media engagement and media outreach. Their focus on storytelling and visual content—particularly through photography and video—helps brands create compelling narratives that resonate in a crowded marketplace. The team also provides media training to prepare clients for interviews and public appearances, reinforcing their commitment to comprehensive brand management.
Location, Credentials, and Fit
Headquartered at 20 Cecil St in Singapore, Craft - Lifestyle & Luxury PR also maintains an office in Shanghai, giving them a dual presence in two key Asian markets. This geographic footprint allows the agency to manage regional campaigns and cross-border collaborations effectively. Founded in 2011, the agency has built a reputation for reliability and creativity within the Singaporean PR landscape. They are a good fit for luxury and lifestyle brands that value a hands-on, relationship-driven approach to public relations, particularly those looking to strengthen their presence in Southeast Asia and China. Whether a heritage brand seeking a refresh or a new label aiming for a high-impact launch, Craft - Lifestyle & Luxury PR offers the strategic insight and executional expertise needed to stand out in the competitive luxury space.
Key facts
- Team size: 1-10 employees
- Headquarters: 20 Cecil St, Singapore, Singapore, 049705
- Address: 20 Cecil St , Singapore Singapore 49705
- SIC codes: 8742
Keywords & focus
Topics and areas Craft - Lifestyle & Luxury PR works with.
- digital
- public relations
- marketing
- social
- social media
- public relations & communications services
- media training
- lifestyle public relations
- campaign management
- social media management
- visual content
- luxury event management
- influencer engagement
- digital agency
- brand strategy
- storytelling
- photography
- event marketing
- heritage brand campaigns
- luxury branding
- media relations
- kol collaborations
- brand positioning
- photography services
- press conferences
- marketing and advertising
- luxury fashion pr
- social media content
- influencer marketing
- content creation
- +35 more
Technologies
Wordpress.com, Gmail, Google Apps, Slack, Mobile Friendly, WordPress.org, Facebook Login (Connect), Facebook Widget, Nginx, Facebook Custom Audiences, AI
Industries served by Craft - Lifestyle & Luxury PR
Craft - Lifestyle & Luxury PR works with clients across 1 sectors. Whether you are a startup or an enterprise, they can support your PR and communications goals.
- public relations & communications
Other PR agencies in Singapore
If you are looking for alternatives or more options in Singapore, here are other public relations agencies in the same city you can compare.
Frequently asked questions about Craft - Lifestyle & Luxury PR
Common questions and answers about Craft - Lifestyle & Luxury PR, their services, location, and how to work with them.
- Where is Craft - Lifestyle & Luxury PR located?
- Craft - Lifestyle & Luxury PR is headquartered in Singapore.
- What services does Craft - Lifestyle & Luxury PR offer?
- Craft - Lifestyle & Luxury PR offers media relations, communications strategy, and public relations. They help brands with public relations, media outreach, and strategic communications.
- What industries does Craft - Lifestyle & Luxury PR serve?
- Craft - Lifestyle & Luxury PR serves clients in public relations & communications. They work with startups, scale-ups, and enterprises across these sectors.
- Is Craft - Lifestyle & Luxury PR a verified PR agency?
- Craft - Lifestyle & Luxury PR is listed on Online PR. Verification status is shown on their profile.
- How can I contact Craft - Lifestyle & Luxury PR?
- You can visit their website at http://www.craftc.com
- How many reviews does Craft - Lifestyle & Luxury PR have?
- Craft - Lifestyle & Luxury PR has 0 client reviews with an average rating of 0.0 out of 5.
- When was Craft - Lifestyle & Luxury PR founded?
- Craft - Lifestyle & Luxury PR was founded in 2011.
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