Craft Public Relations

Craft Public Relations is a Canadian public relations and communications agency based in Toronto, Ontario, that focuses on helping consumer brands build stronger connections with their audiences. Founded in 2015, the agency provides a comprehensive suite of services designed to manage brand perception, generate earned media, and foster community engagement. With a team of around 29 professionals, Craft Public Relations works across multiple disciplines to deliver integrated communications support for its clients.

Services and Specialties

Craft Public Relations offers a broad range of services that span traditional public relations, digital marketing, and strategic consulting. The agency’s core offerings include media relations, where it cultivates relationships with journalists and editors to secure coverage, and influencer relations, which involves identifying and partnering with relevant social media personalities to amplify brand messages. Additionally, the agency provides social media marketing and management, helping brands maintain an active and engaging presence across platforms like Instagram, Twitter, and LinkedIn. Content marketing and content creation are also key areas, with the team producing written and visual materials that support brand storytelling. For brands facing reputational challenges, Craft Public Relations offers crisis communication services to manage messaging during sensitive situations. Other capabilities include brand positioning, event planning, brand partnerships, and strategic communication consulting. The agency also engages in pro bono communications work and supports diversity and inclusion initiatives, including a diversity pipeline program and scholarships for underrepresented students in the field.

Who They Help

The agency primarily serves consumer brands across a variety of sectors, including food and beverage, technology, retail, and home goods. Notable clients have included Nintendo, Moosehead, Tetley, GE Appliances, Lee Valley, and the International Association of Business Communicators (IABC). One of its standout campaigns was for Nintendo, which achieved significant global reach and demonstrated the agency’s ability to execute large-scale media and influencer initiatives. Craft Public Relations also works with nonprofit and social advocacy organizations, offering pro bono support and consulting that aligns with its commitment to community impact. The agency’s client roster suggests a particular strength in helping established brands refresh their public image or launch new products, as well as supporting smaller organizations that need strategic communications guidance.

Approach and Philosophy

Craft Public Relations emphasizes a collaborative approach, built on the belief that strong partnerships between the agency and its clients lead to more effective brand work. The agency stresses experienced leadership and a team-oriented environment, with an internal culture that values diversity and inclusion. This is reflected in initiatives like the student hackathon and diversity pipeline, which aim to bring new talent into the industry. In practice, the agency’s methodology involves developing tailored communication strategies that align with each client’s business goals, whether that means generating brand buzz through influencer outreach or managing reputation through careful media and content creation. The agency also places a strong emphasis on cultural sensitivity, ensuring that campaigns are appropriate and resonant for diverse audiences. Craft Public Relations was recognized in 2019 as IABC's Small Agency of the Year, a credential that underscores its quality of work and client service.

Location and Credentials

Headquartered at 50 Carroll St in Toronto, Ontario, Canada, Craft Public Relations operates from a central location in one of the country’s largest media and business hubs. Being based in Toronto allows the agency to maintain close ties with national media outlets, influencers, and industry partners. The agency’s team is structured to provide hands-on, senior-level attention to each account, which is a hallmark of its service model. For brands seeking a mid-sized agency with a strong track record in consumer PR, a commitment to diversity, and a proven ability to deliver measurable results, Craft Public Relations is a solid choice. The agency is particularly well-suited for companies that value a partnership-driven approach and want to work with a team that understands the nuances of the Canadian market while also being capable of executing campaigns with global reach.