Create Consulting China
Create Consulting China is a public relations agency based in Beijing (founded 2014).
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About Create Consulting China
Create Consulting China is a public relations and communications agency headquartered in Beijing, China, with a specific focus on the travel and tourism sector. Founded in 2014, the agency operates at the intersection of China’s booming outbound tourism market and the international destinations eager to attract Chinese travelers. Based in the capital’s Chaoyangmennei Street, the firm leverages deep local market knowledge to help foreign tourism boards, luxury lifestyle brands, and hospitality companies navigate the complexities of Chinese consumer behavior, media landscapes, and regulatory frameworks. In a market where every 12 tourists create or sustain one job, Create Consulting China positions itself as a practical bridge between global brands and Chinese audiences.
Core Services and Specializations
Create Consulting China offers a suite of integrated marketing and communications services tailored to the travel and tourism industry. While the agency does not publish an exhaustive service list, its known capabilities stem from its stated focus on China market entry strategy, B2B tour operator relations, traditional media relations, social media content development, and event execution. Based on its industry keywords and project history, the agency’s service offerings likely include the following:
- China market entry strategy and consulting
- B2B tour operator roadshows, networking events, and trade promotion
- Traditional media relations and press trip management
- Social media marketing and Mandarin content creation
- Influencer and key opinion leader (KOL) campaigns
- Crisis management and media engagement
- Cultural exchange program development
- Content development for CCTV tourism documentaries
- Luxury travel marketing and reverse travel (inbound) promotion
- Outbound tourism policy advocacy and strategic advisory
These services reflect a comprehensive approach that spans from high-level strategy to hands-on execution, with particular strength in China’s unique digital ecosystem—where platforms like WeChat, Douyin, and Xiaohongshu dominate consumer influence.
Industry Focus and Client Profile
Create Consulting China primarily serves international tourism boards, destination marketing organizations, luxury travel brands, and hospitality groups targeting Chinese outbound travelers. The agency’s expertise extends to B2B networking, trade promotion, and tour operator relations, making it a suitable partner for destinations seeking to build distribution channels through Chinese travel agencies and wholesalers. Additionally, the firm’s work in influencer marketing and cultural exchange programs suggests experience with lifestyle and luxury brands that require nuanced storytelling to resonate with affluent Chinese consumers. Given its location in Beijing, Create Consulting China is well-positioned to engage with government stakeholders, media outlets, and industry associations that influence travel policy and consumer trends in China.
Strategic Approach and Market Insight
The agency’s approach is rooted in understanding the behavioral shifts of Chinese travelers, from group tours to independent and experiential travel. Create Consulting China emphasizes reverse travel and therapeutic tourism—niche segments that appeal to travelers seeking wellness, cultural immersion, or off-the-beaten-path experiences. By incubating travel influencers and producing Mandarin-language content for platforms like CCTV, the agency helps destinations build credibility and emotional connection with Chinese audiences. Its crisis management and media relations capabilities further ensure that clients can navigate reputational challenges in a market where public sentiment can shift rapidly. The agency’s focus on generating measurable outcomes, such as sustained job creation through tourism, aligns with broader economic goals valued by government and industry partners.
For international tourism boards, luxury hotel chains, or lifestyle brands looking to establish or expand their presence in China’s outbound travel market, Create Consulting China offers a grounded, locally informed partnership. Its combination of B2B trade expertise, digital content production, and media relations makes it a practical choice for organizations that need both strategic guidance and on-the-ground execution in Beijing and beyond. The agency is particularly well-suited for clients who prioritize authentic cultural exchange, policy alignment, and long-term relationship building over short-term promotional tactics.
Key facts
- Team size: 11-50 employees
- Headquarters: Chaoyangmennei ST, Beijing, Beijing, China
- Address: Chaoyangmennei ST , Beijing Beijing China
- SIC codes: 7311
Keywords & focus
Topics and areas Create Consulting China works with.
- mission every 12 tourists creates sustains 1 job
- public relations & communications services
- social media marketing
- crisis management
- tourism destination promotion
- influencer campaigns
- event management
- trade promotion
- cultural exchange programs
- media engagement
- influencer/key opinion leader campaigns
- travel trade marketing
- content development
- cctv tourism documentaries
- reverse travel and therapeutic tourism
- consulting
- travel & tourism
- b2b networking
- mandarin content creation
- tourism
- media relations
- influencer marketing
- luxury travel marketing in china
- b2b
- tour operator relations
- travel influencer incubation
- marketing & advertising
- advertising agencies
- outbound tourism policy advocacy
- customer experience
- +22 more
Technologies
Google Cloud Hosting, Mobile Friendly, Wix, Varnish
Industries served by Create Consulting China
Create Consulting China works with clients across 1 sectors. Whether you are a startup or an enterprise, they can support your PR and communications goals.
- public relations & communications
Other PR agencies in Beijing
If you are looking for alternatives or more options in Beijing, here are other public relations agencies in the same city you can compare.
Frequently asked questions about Create Consulting China
Common questions and answers about Create Consulting China, their services, location, and how to work with them.
- Where is Create Consulting China located?
- Create Consulting China is headquartered in Beijing.
- What services does Create Consulting China offer?
- Create Consulting China offers media relations, communications strategy, and public relations. They help brands with public relations, media outreach, and strategic communications.
- What industries does Create Consulting China serve?
- Create Consulting China serves clients in public relations & communications. They work with startups, scale-ups, and enterprises across these sectors.
- Is Create Consulting China a verified PR agency?
- Create Consulting China is listed on Online PR. Verification status is shown on their profile.
- How can I contact Create Consulting China?
- You can visit their website at http://www.cconsulting.com.cn
- How many reviews does Create Consulting China have?
- Create Consulting China has 0 client reviews with an average rating of 0.0 out of 5.
- When was Create Consulting China founded?
- Create Consulting China was founded in 2014.
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