Cube

Based in Sydney, Australia, Cube has established itself as a focused communications consultancy operating from its headquarters at 135 King Street in the central business district. Founded in 2004, the firm has spent nearly two decades building a reputation for specialized work in the health and public purpose sectors, distinguishing itself from generalist PR agencies through its deep engagement with complex regulatory and policy environments. In a market like Sydney, where a dense ecosystem of corporate and government communications firms competes for attention, Cube has carved out a clear niche by concentrating on areas where communications strategy intersects with healthcare, public policy, and stakeholder engagement.

Core Focus and Service Approach

Cube's practice is built around the understanding that effective communications in regulated sectors requires more than press releases and social media posts. The agency offers a comprehensive suite of services that span the full communications lifecycle, from strategic counsel and media relations to specialized areas like health technology communication and clinical trial communication. A significant portion of their work involves content creation and collateral development, producing white papers, disease awareness materials, and medical education content that must meet rigorous compliance standards. The firm also handles issues and crisis management, providing senior counsel to clients navigating sensitive situations in healthcare, government, or public policy arenas. Their media training and digital media strategy capabilities further support clients who need to communicate complex information to diverse audiences, from regulators to patients.

Industry Expertise and Client Base

While Cube serves a range of clients, its deepest expertise lies in health and public sector communications. The agency works extensively with organizations involved in healthcare policy advocacy, patient advocacy programs, and disease awareness campaigns, particularly in areas like oncology and digital health engagement. Their team understands the nuances of regulatory compliance communication and government relations, making them a practical choice for pharmaceutical companies, medical device manufacturers, health nonprofits, and government health agencies. Cube also engages with key opinion leaders and manages stakeholder advocacy, helping clients build credibility through thought leadership and strategic partnerships. The firm's work in health equity and inclusion communication reflects a broader commitment to ensuring that communications reach underserved communities effectively, a growing priority for many health organizations.

Specialized Capabilities

Cube's service offerings include, but are not limited to:

• Media relations and media relations strategy
• Issues and crisis communication management
• Content and collateral creation (white papers, disease awareness materials)
• Digital media strategy and social media management
• Internal communication and stakeholder engagement
• Healthcare policy advocacy and government relations
• Clinical trial communication and medical education
• Key opinion leader engagement and patient advocacy programs
• Media training and senior counsel
• Event management and health industry partnerships

These capabilities are delivered through a team that combines communications expertise with a strong grasp of the regulatory, ethical, and policy frameworks that govern health and public sector communications in Australia.

Cube is a strong fit for organizations in the health, life sciences, and public policy sectors that need a communications partner capable of navigating complex regulatory environments, managing sensitive issues, and building long-term stakeholder relationships. Their focus on evidence-based approaches and deep sector knowledge makes them particularly suitable for clients who require more than standard PR—those who need strategic counsel that aligns with clinical, policy, and compliance realities. Whether for a disease awareness campaign, a clinical trial announcement, or a crisis communication plan, Cube offers a specialized, grounded alternative to generalist agencies in Sydney's competitive communications landscape.