CURICH | WEISS

CURICH | WEISS is a public relations and communications agency operating out of New York, United States, with a focus on lifestyle sectors including food, wine & spirits, luxury travel, and real estate. Founded in 2015, the agency has built a reputation for blending traditional media relations with digital marketing and immersive experiences. The agency’s name reflects the partnership of its founders, who combine strategic communications counsel with creative storytelling to serve a roster of brands seeking both visibility and cultural relevance.

Industries and Core Services

The agency’s work is concentrated in high-end consumer categories where brand narrative and experiential marketing are paramount. In the food, wine, and spirits sector, CURICH | WEISS develops campaigns that range from product launches to chef collaborations and hospitality openings. For luxury travel and hospitality clients, the agency emphasizes destination storytelling, influencer partnerships, and media outreach to travel and lifestyle publications. Real estate branding is another vertical, where the agency positions developments, architects, and interior designers through targeted press and event coordination. Beyond these core industries, the firm also serves corporate clients needing communications counsel, crisis management, and strategic messaging.

Key services offered by CURICH | WEISS include:

• Public relations strategy and media outreach
• Influencer marketing and celebrity talent collaborations
• Digital content creation and social media management
• Event planning and execution (product launches, press previews, brand activations)
• Brand partnerships and sponsorship development
• Customer relationship management (CRM) for targeted communications
• Corporate communications and media training
• Immersive digital experiences and storytelling campaigns

Approach to Client Work

CURICH | WEISS approaches each engagement with a focus on integration. Rather than separating public relations from digital marketing, the agency builds campaigns that connect media relations with social media, content creation, and live events. This integrated model is particularly effective for luxury and lifestyle brands, where consumer attention is fragmented across channels. The agency’s methodology begins with a deep dive into the client’s brand identity, target audience, and competitive landscape. From there, the team develops a narrative framework that can be adapted for press releases, social posts, influencer briefs, and event scripts. Measurement is built into every campaign, with regular reporting on media impressions, engagement metrics, and audience growth.

A notable strength of CURICH | WEISS is its ability to secure coverage in top-tier print and digital publications, a skill that remains vital for brands in the luxury space. The agency’s media relations team maintains relationships with editors, writers, and producers across lifestyle, travel, food, and business outlets. At the same time, the digital side of the agency manages influencer collaborations, often brokering partnerships with tastemakers in the food, travel, and design worlds. This dual focus—traditional PR plus digital influence—allows the agency to generate both credibility and buzz for its clients.

New York Roots and National Reach

Based at 286 Madison Ave in the heart of Manhattan, CURICH | WEISS benefits from being situated in New York, United States, a global hub for media, marketing, and luxury commerce. The agency’s location in New York gives it proximity to major publishers, broadcast networks, and influential cultural institutions. However, the firm’s client work extends well beyond the city, with campaigns that target national and international audiences. For travel and hospitality clients, this means securing coverage in both domestic and global outlets, while for food and beverage brands, it often involves coordinating tastings and events in key markets across the country.

The agency’s team is lean but experienced, with backgrounds in journalism, event production, and brand strategy. This mix of skills allows CURICH | WEISS to act as a full-service partner for clients who need more than just press releases. Whether launching a new hotel in the Caribbean, introducing a chef’s cookbook, or repositioning a luxury real estate development, the agency brings a hands-on, collaborative approach. Clients typically include boutique hotels, independent wineries, fine dining restaurants, design firms, and emerging luxury goods companies.

Who Should Work with CURICH | WEISS

CURICH | WEISS is a strong fit for brands in the food, wine, spirits, travel, hospitality, and real estate sectors that value strategic communications over volume-based PR. The agency’s style is best suited to clients who appreciate a curated, narrative-driven approach—those who want their brand story told with nuance and creativity. Smaller to mid-sized luxury brands, in particular, will find the agency’s service level and attention to detail appropriate. For companies seeking a partner that can handle both media relations and digital marketing under one roof—without the overhead of a large holding company—CURICH | WEISS offers a focused, results-oriented alternative in the competitive New York market.