Daisy Mae Public Relations

Daisy Mae Public Relations is a boutique communications agency specializing in fashion, beauty, hospitality, and design public relations. Founded in 2001 in New York City and now based in San Diego, United States, the firm has built a reputation for serving brands that value aesthetics, storytelling, and strategic visibility. Headed by Alisa Rottenberg, Daisy Mae Public Relations works across print, online, and social media channels, with a focus on helping clients connect with their target audiences through curated media placements and brand experiences.

Core Services and Specialties

Daisy Mae Public Relations offers a range of services tailored to the unique needs of fashion, beauty, hospitality, and design clients. The agency's approach integrates public relations with branding and event planning, ensuring that each campaign is cohesive and impactful. Key services include:

• Fashion public relations and consulting
• Design PR consulting and branding & design concept development
• Hospitality public relations and events services
• Beauty public relations and product launches
• Interiors & design media outreach
• Web design and digital presence strategy
• Event planning and experiential marketing

These capabilities allow the agency to support clients from initial brand positioning through ongoing media relations and special events. Whether working with a new fashion label or an established hospitality brand, Daisy Mae Public Relations tailors its strategies to each client's goals and industry context.

Methodology and Approach

The agency's methodology centers on building authentic relationships between brands and their audiences. Daisy Mae Public Relations emphasizes a multi-channel approach, combining traditional media outreach with social media engagement and online content creation. The team identifies key journalists, influencers, and industry partners to secure coverage that resonates with target consumers. Event planning is also a core strength, with the agency designing and executing launch parties, press previews, and other gatherings that generate buzz and media interest. By integrating PR consulting with branding and design concepts, Daisy Mae Public Relations helps clients maintain a consistent narrative across all touchpoints, from packaging and website design to press releases and social media posts.

Location and Reach

Based at 5467 Bahia Ln in San Diego, California, Daisy Mae Public Relations operates from a strategic hub for lifestyle and design brands. San Diego's proximity to Los Angeles and its growing creative community make it an ideal base for serving clients in fashion, beauty, hospitality, and interiors. The agency's founder, Alisa Rottenberg, originally established the firm in New York City, bringing a blend of East Coast media savvy and Southern California lifestyle expertise to every project. This geographic flexibility allows Daisy Mae Public Relations to work with clients across the United States while maintaining a strong local presence in San Diego's design and hospitality scenes.

Ideal Clients

Daisy Mae Public Relations is a strong fit for fashion, beauty, hospitality, and design brands seeking a dedicated, hands-on PR partner. The agency is particularly well-suited for emerging and mid-sized companies that want to build or refine their public image without the overhead of a larger firm. Clients who value creative branding, strategic event planning, and consistent media exposure will find the agency's approach aligned with their needs. For brands looking to expand their reach in Southern California or nationally, Daisy Mae Public Relations offers the expertise and local knowledge to make impactful connections.