de LuisterBaas

Based in Apeldoorn, Netherlands, de LuisterBaas is a public relations and communications agency founded in 2022 that has built its practice around a deceptively simple but often overlooked skill: listening. While many agencies focus on crafting the perfect message, this firm argues that the real value lies in what you hear before you speak. Operating from the Gelderland region, de LuisterBaas applies a method the agency calls "storylistening" to help organizations uncover the genuine narratives, insights, and perspectives that exist within their teams, communities, and stakeholder networks.

Listening as a Strategic Foundation

At the core of de LuisterBaas's approach is the belief that communication is not just about saying the right thing—it's about first understanding what is already being said. The agency uses qualitative research and structured interviewing to gather what it terms "impact stories" and "inspiration stories" from within an organization. This process of deep listening is designed to surface diverse perspectives, including those that are often overlooked. By doing so, de LuisterBaas helps clients improve inclusivity and diversity in their communications, as well as the quality of their decision-making. The agency’s founder emphasizes that listening is not about agreement, but about gathering valuable information that can inform management, policy, and communication strategies. This philosophy is woven into every project, from internal communication initiatives to external reputation management.

Services and Specialties

While de LuisterBaas positions itself as a public relations and communications agency, its service offerings are closely tied to its listening-first methodology. The agency likely provides a range of services that combine research, writing, and strategic counsel. Based on its stated keywords and focus areas, these services typically include:

• Storylistening and qualitative research to uncover authentic organizational narratives
• Ghostwriting and editorial services (redactie) for thought leadership, reports, and articles
• Text writing (tekstschrijven) for internal and external communications
• Employer branding content that reflects genuine employee experiences
• Keynote listening sessions and workshops to train leadership in active listening
• Community building strategies grounded in shared stories and values
• Internal communication audits and strategy development
• Impact storytelling for non-profits, social enterprises, and purpose-driven organizations

These services are delivered with a strong editorial sensibility, reflecting the agency's background in journalism and narrative development. The emphasis on "ghostwriting" and "tekstschrijven" suggests that de LuisterBaas is particularly skilled at translating raw interview material into polished, compelling copy that retains the authenticity of the original voice.

Who Works with de LuisterBaas

de LuisterBaas is a good fit for organizations that recognize the gap between what they say and what their stakeholders actually experience. This includes companies undergoing change management, where internal communication must be rebuilt on a foundation of trust. It also suits public sector bodies and non-profits that need to demonstrate genuine engagement with diverse communities. For employers looking to strengthen their employer brand, de LuisterBaas offers a way to move beyond generic messaging and instead build a narrative based on real employee stories. The agency is particularly valuable for leaders who understand that effective communication starts with listening—and who are ready to invest in the research and reflection required to hear what matters. Based in Apeldoorn, Netherlands, de LuisterBaas serves clients across the country and beyond, offering a thoughtful, research-driven alternative to traditional PR approaches.