DeMoss

DeMoss was a public relations firm based in Atlanta, United States, that operated from 1991 until its closure in March 2019. Founded by Mark DeMoss, the agency specialized in providing strategic communications and media relations services to faith-based organizations, non-profits, and religious ministries. Over nearly three decades, it became one of the most recognized PR firms dedicated to serving the Christian community, offering a range of services tailored to the unique needs of its clients.

Services and Specialties

DeMoss offered a comprehensive suite of public relations and communications services designed to help faith-based organizations amplify their messages and achieve their missions. The agency's core capabilities included media relations, content creation, and crisis management, with a strong emphasis on strategic counsel and event management. Below is a list of the key services DeMoss provided:

• Media relations and press outreach
• Communications strategy and counsel
• Content marketing and creation (including articles, press releases, and digital content)
• Crisis management and reputation protection
• Event management and conference coordination
• Social media strategy and management
• Non-profit management consulting
• B2B communications for faith-focused enterprises

The firm's expertise in public relations was particularly tailored to the evangelical community and religious organizations, helping them navigate the intersection of faith, media, and public perception. DeMoss also provided retirement planning and personal gratitude initiatives, reflecting its holistic approach to serving faith leaders and their organizations.

Clients and Industries Served

DeMoss primarily served faith-based organizations, including Christian ministries, non-profits, and religious institutions. Notable clients included the American Bible Society and the Billy Graham Evangelistic Association, among more than 100 non-profit organizations and corporations. The agency's focus on the evangelical community and faith causes positioned it as a go-to PR firm for leaders seeking to advance spiritual leadership and kingdom involvement. The firm also supported religious organizations in areas such as evangelical history, faith-focused PR, and non-profit management, helping them build credibility and reach new audiences through effective media relations and content marketing.

Approach and Philosophy

DeMoss emphasized behind-the-scenes support for Christian leaders and ministries, prioritizing strategic counsel over flashy marketing. The agency's approach was rooted in a deep understanding of the evangelical community and the unique challenges faced by faith-based organizations. Mark DeMoss fostered a positive workplace culture that valued employee well-being, which contributed to the firm's long-standing reputation in Atlanta, United States. The agency's method involved close collaboration with clients to develop communications strategies that aligned with their missions, often focusing on crisis management and media relations to protect and promote their brands. DeMoss also leveraged content creation and event management to help clients engage with their audiences effectively, whether through traditional media or digital channels.

Location and Legacy

Headquartered at 3343 Peachtree Rd NE in Atlanta, Georgia, DeMoss operated from a strategic location in the United States that allowed it to serve clients nationally. The firm closed in March 2019 following a personal decision by its founder, Mark DeMoss, marking the end of an era for faith-focused PR in the United States. Despite its closure, DeMoss left a lasting impact on the public relations industry, particularly for religious organizations and non-profits seeking specialized communications support. The agency's legacy is remembered for its commitment to faith causes and its role as a trusted partner for evangelical leaders.

Who DeMoss Was a Good Fit For

DeMoss was an ideal partner for faith-based organizations, Christian ministries, and non-profits looking for a PR firm that understood the nuances of religious communications. The agency was particularly well-suited for evangelical leaders, non-profit managers, and religious organizations in the United States seeking strategic counsel, media relations, and crisis management. While it is no longer in operation, its model continues to influence how faith-focused PR agencies approach their work today.