Divergent

Divergent is a public relations and communications agency founded in 2009 and based in Enschede, Netherlands. The agency focuses on helping businesses and organizations find creative solutions that align with their identity, target audience, and employees. With a particular strength in concept development and analysis, Divergent works closely with entrepreneurs to identify opportunities and craft communication strategies that feel authentic and effective. The agency operates with a broad perspective, aiming to move beyond standard approaches and toward tailored, practical outcomes.

Specialization in Public Relations and Communications

Divergent’s core expertise lies in public relations and communications services. The agency’s approach is rooted in concept development, which involves shaping ideas and messages into coherent, actionable plans. This includes analyzing a client’s current position, understanding their goals, and mapping out the best ways to reach their desired audiences. Divergent also emphasizes finding opportunities for businesses, whether that means refining their public image, improving internal communications, or launching new initiatives. The agency’s broad service offering covers both advisory and support roles, allowing them to adapt to different client needs.

• Concept development and communication strategy
• Public relations and media relations
• Communication analysis and opportunity mapping
• Strategic advice for entrepreneurs and organizations
• Project-based communication support
• Partnership-based specialist services on demand

Methodology: Broad Thinking, Tailored Solutions

Divergent describes its methodology as driven by a broad way of thinking. Rather than applying one-size-fits-all templates, the agency looks at each client’s unique context, including their industry, target groups, and internal culture. This allows Divergent to develop creative solutions that feel natural and relevant. The agency also makes use of a network of reliable partners to provide specialist services when needed, ensuring clients get expert support without losing the benefit of a single point of contact. This approach is designed to be flexible—whether a client needs ongoing strategic guidance or support for a specific project, Divergent can scale its involvement accordingly.

Location and Client Focus

Operating from Enschede in the eastern Netherlands, Divergent serves clients both locally and across the country. The agency’s location in Overijssel places it within a region known for innovation and entrepreneurship, which aligns with its focus on helping businesses grow and communicate effectively. Divergent is particularly well-suited for entrepreneurs and organizations that value creative thinking and personalized service. Clients who prefer a fixed point of contact and access to a broader network of specialists will find the agency’s model appealing. Whether the goal is to conduct a communication analysis, develop a new concept, or explore untapped opportunities, Divergent offers a straightforward, collaborative approach grounded in practical experience.