WebwinkelKeur
WebwinkelKeur is a public relations agency based in Enschede (founded 2010).
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About WebwinkelKeur
WebwinkelKeur is a Netherlands-based organization that operates at the intersection of public relations, communications, and e-commerce trust-building. Founded in 2010 and headquartered at 32 Moutlaan in Enschede, Overijssel, the agency specializes in helping online businesses foster customer confidence through transparent review systems and independent dispute mediation. While its core services revolve around technical review management and legal compliance, WebwinkelKeur effectively functions as a communications partner for webshops seeking to build credible, customer-facing narratives around reliability and service quality.
Services in Public Relations and Communications
WebwinkelKeur's offerings are designed to support online retailers in managing their reputation and customer communications. Rather than traditional PR campaigns, the agency focuses on the infrastructure of trust—enabling businesses to collect, moderate, and display authentic customer reviews. Key services include:
- Independent review collection for Shopify, WooCommerce, Magento 2, and OpenCart platforms
- Multilingual review systems to support international customer engagement
- Transparent keurmerk (certification) that signals reliability to shoppers
- Review moderation to ensure authenticity and compliance with guidelines
- Conversion-optimized review widgets and visual materials for websites
- Independent dispute mediation for customer complaints
- Legal support, including document drafting and compliance checks for online businesses
- Integration with Google Shopping to showcase reviews in product listings
These services help businesses communicate their trustworthiness directly to consumers, turning customer feedback into a public relations asset. WebwinkelKeur's approach is particularly relevant for D2C brands and e-commerce companies that rely on transparent customer experiences to drive sales and loyalty.
Methodology: Building Trust Through Transparency
WebwinkelKeur's methodology centers on combining a recognized certification with authentic customer voices. The organization enforces a code of conduct for its 9,500+ affiliated webshops, ensuring that participating businesses meet baseline standards for reliability and customer service. By displaying the interactive keurmerk and review page, webshops give customers a platform to share experiences—both positive and negative—which WebwinkelKeur moderates to maintain fairness. This dual approach of certification and real-time feedback provides what the agency calls "double certainty" for online buyers. For communications professionals, this system offers a structured way to manage reputation proactively, addressing issues before they escalate while showcasing positive sentiment. The focus on independent mediation also helps resolve disputes without damaging public perception, making WebwinkelKeur a practical partner for PR strategies that prioritize authenticity over spin.
Location and Client Fit
Based in Enschede, Netherlands, WebwinkelKeur serves a primarily Dutch and European clientele, though its multilingual review systems support international expansion. The agency is a good fit for online retailers of all sizes—from small businesses to large e-commerce platforms—that value transparent customer communications. It is particularly suited for companies operating in competitive markets where trust is a differentiator, such as fashion, electronics, or home goods. Businesses using Shopify, WooCommerce, Magento, or OpenCart will find WebwinkelKeur's integrations seamless, while those seeking legal guidance on e-commerce compliance will benefit from its advisory services. For PR and communications teams, WebwinkelKeur offers a scalable way to turn customer feedback into a core part of brand messaging, supported by a robust dispute resolution framework. Its Enschede base allows for close collaboration with Dutch clients, while its digital tools make it accessible to webshops across Europe and beyond.
Key facts
- Team size: 11-50 employees
- Headquarters: 32 Moutlaan, Enschede, Overijssel, Netherlands, 7523 MD
- Address: 32 Moutlaan , Enschede Overijssel Netherlands 7523 MD
- SIC codes: 7389
Keywords & focus
Topics and areas WebwinkelKeur works with.
- klantenbeoordelingen
- onafhankelijke geschilbemiddeling
- transparant keurmerk
- conversieverhogend beeldmateriaal
- recenies
- reviews
- juridisch advies
- public relations & communications services
- reviews in shopify/woocommerce
- reviewverzameling
- juridische ondersteuning
- reviews in magento commerce
- software publishing
- reviews in opencart
- review widget
- klantfeedback
- reviews in magento 2
- review in shopify plus
- betrouwbare webshop
- reviews in webshop
- reviews in meerdere talen
- juridische documenten
- reviews in shopify plus
- review in google shopping
- juridische controle online
- d2c
- review moderatie
- klantvertrouwen
- juridische check online
- reviewsysteem
- +74 more
Technologies
Cloudflare DNS, Mailchimp Mandrill, Rackspace MailGun, SendInBlue, Outlook, Microsoft Office 365, CloudFlare Hosting, Gmail, Google Apps, Backbone JS Library, Mobile Friendly, Facebook Comments, Apple Pay, Cedexis Radar, WordPress.org, reCAPTCHA, Facebook Widget, Adobe Media Optimizer, Google Tag Manager, Linkedin Marketing Solutions, YouTube, Facebook Login (Connect), Facebook Custom Audiences, M...
Industries served by WebwinkelKeur
WebwinkelKeur works with clients across 1 sectors. Whether you are a startup or an enterprise, they can support your PR and communications goals.
- public relations & communications
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If you are looking for alternatives or more options in Enschede, here are other public relations agencies in the same city you can compare.
Frequently asked questions about WebwinkelKeur
Common questions and answers about WebwinkelKeur, their services, location, and how to work with them.
- Where is WebwinkelKeur located?
- WebwinkelKeur is headquartered in Enschede.
- What services does WebwinkelKeur offer?
- WebwinkelKeur offers media relations, communications strategy, and public relations. They help brands with public relations, media outreach, and strategic communications.
- What industries does WebwinkelKeur serve?
- WebwinkelKeur serves clients in public relations & communications. They work with startups, scale-ups, and enterprises across these sectors.
- Is WebwinkelKeur a verified PR agency?
- WebwinkelKeur is listed on Online PR. Verification status is shown on their profile.
- How can I contact WebwinkelKeur?
- You can visit their website at http://www.webwinkelkeur.nl
- How many reviews does WebwinkelKeur have?
- WebwinkelKeur has 0 client reviews with an average rating of 0.0 out of 5.
- When was WebwinkelKeur founded?
- WebwinkelKeur was founded in 2010.
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