DUNE Communications

Based in London, United Kingdom, DUNE Communications operates at the intersection of European strategic expertise and Middle Eastern market dynamics. Founded in 2022, the consultancy has quickly established itself as a specialist in transformation communications, serving clients across the Gulf region and beyond. While headquartered in London, the firm maintains a distributed team with professionals based in Saudi Arabia, Turkey, Egypt, and the UK, allowing it to combine international standards with deep regional cultural understanding. This structure is particularly relevant for organisations navigating the rapid economic and social changes currently underway in the Middle East, where effective communication can make the difference between a successful transformation and a stalled initiative.

What DUNE Communications Does

DUNE Communications provides strategic communications advisory focused on helping organisations articulate and execute their ambitions. The consultancy works across several core disciplines, with a particular emphasis on transformation—whether that involves corporate repositioning, major project launches, or navigating regulatory changes. The firm’s services are delivered in both Arabic and English, reflecting the bilingual nature of many of its client engagements. Key areas of expertise include communications strategy, ESG communications, financial communications, content creation and digital production, as well as language solutions and translation. The firm also offers executive training and C-suite counsel, helping leaders develop the skills and narratives needed to drive change internally and externally.

• Communications Strategy
• ESG Communications
• Financial Communications
• Content, Digital, and Production
• Language Solutions and Translation
• Media Relations and Media Strategy
• Executive Training and C-Suite Counsel
• Employee Engagement and Internal Communications
• Social Media Strategy and Management
• Web Design and Digital Presence
• Event Management and Production
• Purpose and CSR Communications

Who They Serve

DUNE Communications works primarily with private and state-owned companies across the Middle East, particularly in sectors such as consumer internet, information technology, and traditional consumer goods. The firm’s client base includes organisations undergoing significant transformation—whether due to growth, restructuring, or market repositioning. The consultancy’s founders, Ahmed Lotfy and Dominic Shales, bring extensive experience from both agency and in-house roles, which informs their hands-on, bespoke approach. Rather than offering standardised packages, DUNE Communications tailors its counsel to the specific goals and business environment of each client, working side-by-side with leadership teams to ensure alignment between strategy and execution.

Expertise and Approach

The consultancy’s expertise is rooted in a profound analysis of client objectives and the broader market context. This analytical foundation informs everything from media strategy and transaction communications to employee engagement and purpose-driven campaigns. DUNE Communications places a strong emphasis on writing and content creation, recognising that clear, compelling narratives are essential for cutting through in today’s information-saturated environment. The firm’s language solutions capability—spanning financial translation and broader translation services—is particularly valuable for clients operating across Arabic- and English-speaking markets. Additionally, the consultancy’s focus on ESG and CSR communications reflects the growing importance of sustainability and social responsibility in the Middle East, where governments and businesses are increasingly prioritising long-term value over short-term gains.

DUNE Communications is a good fit for organisations in the Middle East—or those looking to enter the region—that require strategic communications support during periods of change. Whether the need is for financial communications around a transaction, executive training to build internal capability, or a comprehensive media relations program, the firm offers a blend of local knowledge and international standards. Its London base provides access to global best practices and a European perspective, while its regional team ensures that campaigns are culturally relevant and operationally feasible. For businesses navigating the complexities of the Middle East’s transformation agenda, DUNE Communications offers a practical, experienced partner.