Earned Media Consultants

Earned Media Consultants is a public relations and communications agency based in Boston, Massachusetts, United States. Founded in 2019 by former journalists, the firm focuses on media strategy, media training, and media relations with a particular emphasis on business, broadcast, and tech media. The agency positions itself as a specialist in helping organizations gain earned media coverage—coverage that is earned through relationships and strategic pitching rather than paid for. Earned Media Consultants works with clients who need to refine their messaging for media interviews, speaking engagements, or press outreach, offering a blend of tactical execution and hands-on training.

Services and Specialties

The core offering of Earned Media Consultants revolves around media training and media strategy, designed to help executives and spokespeople communicate effectively in high-stakes situations. Their services include spokesperson training for media interviews, remote speaking engagements, and other public appearances. The agency also provides media strategy development, media outreach execution, and press release writing, leveraging their reporters’ background to craft pitches that resonate with journalists. Additionally, they offer content creation services, media campaign management, and media relationship building, with a focus on measurable outcomes such as media outreach metrics and optimization. For tech startups, B2B tech companies, and ed tech firms, Earned Media Consultants specializes in media pitching and media targeting to secure coverage in business and tech outlets. The following list summarizes their likely service areas based on their stated expertise:

• Media training for executives and spokespeople
• Media strategy and planning
• Media outreach and pitching (business, broadcast, tech media)
• Spokesperson and interview preparation
• Press release writing and content creation
• Media relationship building and management
• Media campaign management and optimization
• Media storytelling and messaging development
• Media outreach metrics and analytics
• Public relations and communications consulting

Client Focus and Approach

Earned Media Consultants primarily serves companies in the B2B tech, ed tech, and nonprofit sectors, though their expertise extends to any organization seeking media coverage. The agency’s approach is rooted in the fact that its team consists of former reporters who maintain daily interactions with business and tech media. This background informs their media strategy, allowing them to understand what journalists need and how to pitch stories effectively. They emphasize media training as a key differentiator, helping clients not only prepare for interviews but also control and deliver their message with confidence. The agency’s work includes developing media engagement strategies that align with brand awareness goals, and they use tools and metrics to refine outreach efforts over time. For tech startups, Earned Media Consultants offers specialized media pitching services, recognizing the unique challenges of breaking into crowded media landscapes. Their focus on broadcast and business media suggests a preference for high-impact coverage that can elevate a client’s visibility quickly.

Location and Credentials

Based in Boston, Massachusetts, United States, Earned Media Consultants operates from a city known for its concentration of media outlets, universities, and technology companies. This location gives the agency proximity to a vibrant media ecosystem, which benefits clients seeking coverage in national and regional business and tech publications. Founded in 2019, the firm is relatively young but brings deep industry experience through its journalists-turned-consultants. Their credentials include direct experience as reporters, which lends credibility to their media training and strategy services. Earned Media Consultants positions itself as a practical, results-oriented partner for organizations that need to navigate the complexities of earned media, whether for a single press release or a long-term media campaign. The agency’s emphasis on training and preparation makes it particularly suitable for executives who may be new to media appearances or who want to refine their storytelling skills.

Earned Media Consultants is a good fit for B2B tech companies, ed tech startups, and nonprofit organizations in Boston and beyond that are looking for hands-on media training and strategic media relations support. Their focus on earned media and journalist relationships appeals to clients who want authentic coverage rather than paid placements. For businesses seeking to build brand awareness through business and tech media, or for executives needing media interview preparation, this agency offers a targeted, experience-driven approach.