Éclat Public Relations

Éclat Public Relations serves a curated roster of luxury lifestyle, design, architecture, and fashion brands, ranging from emerging ateliers to established names seeking refined media exposure. Based in Los Angeles, United States, the agency works primarily with clients in the high-end interior design, hospitality, art, and beauty sectors, offering strategic communications support that blends boutique attention with a global perspective. Founded by Hanane El Moutii, a Moroccan-Italian brand strategist, the firm positions itself as a bridge between creative industries and cultural tastemakers, operating across both Los Angeles and New York City.

Core Approach and Strategic Focus

Éclat Public Relations differentiates itself through a storytelling-driven methodology that prioritizes cultural relevance and brand narrative. The agency’s work centers on brand positioning, media relations, and experiential activations, with a strong emphasis on luxury branding and cultural storytelling. Rather than relying on volume-based outreach, Éclat PR focuses on curated collaborations with top-tier media outlets, cultural institutions, and influential figures in the design and lifestyle space. Their approach is particularly suited for brands that value authenticity and long-term reputation building over short-term visibility. The agency’s founder, Hanane El Moutii, brings a global sensibility shaped by her Moroccan-Italian heritage, which informs the firm’s ability to navigate cross-cultural narratives and connect brands with diverse, discerning audiences.

Services and Specialties

Éclat Public Relations offers a comprehensive suite of services tailored to the luxury and lifestyle sectors. While the agency does not publicly list every service, its keyword profile and industry focus suggest a strong capability in the following areas:

• Strategic public relations and media relations for luxury interior design, architecture, and fashion brands
• Brand storytelling and narrative development, including cultural and art-focused storytelling
• Experiential marketing and brand activations, such as luxury experiential events and art exhibitions
• Influencer seeding and celebrity influence campaigns within the fashion and beauty space
• Social media management and digital marketing for luxury brands
• Event production and management for product launches, NFT and digital art events, and brand experiences
• Content marketing and project management, including editorial features and brand collaborations
• Consulting on brand positioning, luxury branding, and market entry strategies

These services are delivered with a focus on quality over quantity, ensuring that each client receives tailored support that aligns with their specific market position and goals. The agency’s expertise in art and design PR, combined with its understanding of luxury consumer behavior, makes it a natural fit for brands seeking to deepen their cultural footprint.

Location and Market Presence

Headquartered at 8170 Beverly Blvd in Los Angeles, California, Éclat Public Relations operates within one of the United States’ most dynamic creative and commercial hubs. The agency’s Los Angeles base provides direct access to the entertainment, fashion, and art industries that define the city’s global influence. Additionally, the firm maintains a presence in New York City, allowing it to serve clients across both coasts and leverage media relationships in these key markets. This bi-coastal structure enables Éclat PR to offer a broader reach while maintaining the personalized attention expected by luxury lifestyle clients. For brands looking to establish or elevate their presence in the United States, particularly within the luxury interior design, architecture, hospitality, and fashion sectors, Éclat Public Relations provides a credible and experienced partner.

Éclat Public Relations is best suited for boutique and mid-market luxury brands in design, architecture, fashion, and lifestyle that value strategic, narrative-driven communications over high-volume publicity. It is also a strong choice for international brands seeking to enter or expand within the U.S. market, especially those that prioritize cultural storytelling and experiential marketing. The agency’s focus on quality partnerships and its founder’s global perspective make it a compelling option for clients who want their brand story told with nuance and sophistication.