EnLetrasGrandes

Founded in 2017 by Isabel González and Ricardo Mariscal, EnLetrasGrandes emerged as a response to a gap in the Spanish market: small and medium-sized enterprises (pymes) often struggle to access professional, integrated communications support. González, a specialist in neuromarketing and emotional selling who serves on the board of JOVEMPA, and Mariscal, a journalist and consultant with over a decade of experience in communication, combined their expertise to build an agency that specifically caters to the needs of growing businesses. With offices in Alicante and Madrid, the agency is headquartered in Rivas-Vaciamadrid, a municipality in the Community of Madrid, Spain, allowing it to serve clients across the country.

Core Focus and Philosophy

EnLetrasGrandes positions itself as a comprehensive communications and marketing agency for pymes, with a clear objective: to make small and medium-sized businesses known and help them grow. The agency’s name, which translates to "In Big Letters," reflects its mission to ensure that clients are heard and seen prominently in their respective markets. González and Mariscal leverage their combined experience to connect with audiences and transform a client’s brand, product, or service into a reference point within its industry. The agency’s approach is grounded in practical, results-oriented strategies rather than theoretical frameworks, focusing on tangible outcomes for businesses that often operate with limited budgets and resources.

Services and Specialties

EnLetrasGrandes offers a range of services designed to address the diverse needs of pymes. While the agency’s expertise spans multiple areas, its core offerings include:

• Press office and media relations: Managing press releases, media outreach, and securing coverage in relevant outlets to enhance brand visibility.
• Influencer campaigns: Identifying and collaborating with influencers to amplify brand messages and reach targeted audiences, particularly in sectors like health and new technologies.
• Reputation reports (reputación on line): Monitoring and analyzing online presence to manage and improve brand perception across digital channels.
• Copywriting and content creation: Crafting compelling copy for websites, blogs, social media, and marketing materials, leveraging skills in writing and editing.
• Digital advertising: Planning and executing paid campaigns across platforms to drive traffic and conversions.
• Mentoring and strategic consulting: Providing guidance to entrepreneurs and small business owners on communication strategies, marketing, and brand development.

These services are underpinned by the agency’s understanding of the Spanish pyme landscape, where budget constraints and limited in-house expertise often require tailored, hands-on support. EnLetrasGrandes also emphasizes the importance of emotional connection in its work, using principles of neuromarketing to craft messages that resonate on a deeper level with consumers.

Target Audience and Suitability

The agency is particularly well-suited for small and medium-sized enterprises across Spain that are looking to establish or enhance their communications and marketing efforts. Entrepreneurs, startups, and established pymes in sectors such as health, new technologies, and digital services will find EnLetrasGrandes’ offerings relevant. The agency’s mentoring and copywriting services also appeal to business owners who want to improve their own communication skills or need support in building a consistent brand voice. By operating from Rivas-Vaciamadrid and Alicante, EnLetrasGrandes can serve clients in both Madrid and the broader Mediterranean region, making it a practical choice for businesses seeking a partner with local insight and national reach. For pymes that value a personalized, results-driven approach and need a single agency to handle everything from press relations to digital advertising, EnLetrasGrandes provides a coherent and experienced solution.