Epic Public Relations

Epic Public Relations is an independent communications agency that serves a diverse range of clients, from emerging startups to established enterprises, particularly those seeking to raise awareness of their products, services, and values. Founded in 2012, the agency originally established its roots in Singapore before moving its headquarters to Melbourne, Australia. The firm works across consumer, corporate, lifestyle and wellness, and technology sectors, offering a full suite of public relations and communications services. With a team that emphasizes early preparation, attention to detail, and creative storytelling, Epic Public Relations positions itself as a responsive partner for businesses navigating today’s fast-changing media landscape.

How Epic Public Relations Helps Clients

Epic Public Relations focuses on building strong relationships with the media worldwide, leveraging an understanding of what makes news to craft compelling narratives. The agency’s approach combines strategic planning with a hands-on, personal touch, aiming to build quality stakeholder relationships on behalf of its clients. This is particularly valuable for companies facing complex communications challenges, such as reputation management or product launches. Epic Public Relations also offers media training to help clients speak confidently and effectively with journalists, ensuring their key messages are delivered clearly. The agency’s award-winning track record—including recognition from the Sabre Awards Asia Pacific and PR Awards—demonstrates its ability to deliver measurable results, such as the 2014 win for Best B2B PR Campaign.

Core Services and Specialties

Epic Public Relations provides a comprehensive range of services tailored to meet the evolving needs of its clients. While the agency does not offer an exhaustive public list of services, its expertise typically includes the following areas based on its industry focus and keywords:

• Public relations planning and strategy
• Corporate communications
• Media relations and media training
• Brand and product launch campaigns
• Digital and social media engagement
• Event management
• Content strategy, creation, and management
• Issues, crisis, and reputation management
• Luxury goods public relations

The agency’s work often involves issues management and corporate communications, helping clients navigate sensitive situations with professionalism. For brands in the luxury goods space, Epic Public Relations offers specialized PR support that aligns with the high standards of that market. Additionally, the agency’s content development capabilities ensure that messaging is consistent across all channels, from traditional media to digital platforms.

Location and Market Focus

Based in Melbourne, Australia, Epic Public Relations operates from its headquarters in Victoria, serving clients both locally and internationally. The agency’s relocation from Singapore to Melbourne reflects its commitment to expanding its footprint in the Asia-Pacific region. While the firm maintains strong ties to the Australian market, its global media relationships allow it to support clients with cross-border communications strategies. This is especially beneficial for companies looking to enter new markets or manage international brand awareness campaigns. Epic Public Relations’ team, described as committed and talented, is structured to be nimble and responsive, adapting to the changing business needs of clients in a dynamic environment.

Epic Public Relations is a good fit for organizations seeking a dedicated, independent agency that combines strategic thinking with personal service. It suits companies in consumer goods, corporate sectors, lifestyle and wellness, and technology that require expert guidance on media relations, content creation, and crisis management. The agency’s size allows for a more agile approach than larger firms, making it particularly attractive for businesses that value close collaboration and quick turnaround times. Whether for a brand launch, a reputation management campaign, or ongoing corporate communications support, Epic Public Relations offers a professional yet personal partnership to help clients succeed.