Erskine Public Relations

Based in Los Angeles, California, Erskine Public Relations operates at the intersection of Hollywood glamour and the rapidly evolving independent media landscape. Since its founding in 2014, the agency has carved out a distinct niche within the competitive Southern California market, which is home to the world’s largest concentration of entertainment studios, streaming platforms, and visual effects houses. In a city where the lines between traditional studio publicity and independent storytelling are constantly blurring, Erskine Public Relations has focused on serving creators and companies who operate in the spaces often overlooked by larger, more generalized firms.

What Erskine Public Relations Does

Erskine Public Relations specializes in a tightly focused set of services centered on entertainment and event publicity. The agency’s core expertise lies in strategic media planning and press outreach for independent film, television, and visual effects projects. This includes everything from managing red carpet media relations and coordinating talent for award shows to executing targeted campaigns for below-the-line talent—such as visual effects artists and previs supervisors—who are critical to modern filmmaking but rarely receive dedicated PR support. Beyond project-based work, Erskine Public Relations also runs awards campaigns, particularly for organizations like the Visual Effects Society, and provides ongoing corporate publicity for clients in the entertainment technology and new media sectors.

Who They Serve

The agency’s client roster is diverse but centered on a few key groups. A primary focus is independent film and television creators—award-winning filmmakers and producers who need sophisticated publicity without the overhead of a full-service agency. Another significant client segment includes visual effects studios and individual VFX talent, where Erskine Public Relations provides specialized marketing and publicity that highlights technical achievement in a way that resonates with industry awards bodies and the broader public. The agency also works with culture aficionados and brands that intersect with entertainment, such as companies involved in previs, visualization campaigns, and emerging media technologies. By serving these niches, Erskine Public Relations has built a reputation for understanding the specific storytelling needs of creators who work outside the major studio system.

Core Service Areas

• Event publicity and red carpet media relations
• Independent film and television publicity
• Awards campaign management (including Visual Effects Society support)
• Corporate publicity for entertainment technology and new media companies
• Visual effects talent promotion and below-the-line campaigns
• Strategic media planning and press outreach
• Talent coordination and celebrity management
• TV premiere and studio publicity support
• Previs and visualization campaign promotion
• Client storytelling and brand narrative development

Why Erskine Public Relations Stands Out

What distinguishes Erskine Public Relations from larger entertainment PR firms is its deep specialization in visual effects and below-the-line talent. While many agencies focus on above-the-line talent (directors, actors, producers), Erskine Public Relations has made a deliberate choice to champion the artists and technologists who create the visual wonders of modern cinema. This includes running dedicated campaigns for visual effects supervisors, previs artists, and studios that contribute to major blockbusters and independent films alike. The agency’s understanding of the Visual Effects Society and its awards cycles gives it a unique advantage in positioning clients for industry recognition. Additionally, Erskine Public Relations’ commitment to independent creators means it often works on passion projects and smaller-budget films that require creative, resourceful publicity strategies—skills that translate well to larger campaigns as well.

Erskine Public Relations is an excellent fit for independent filmmakers, visual effects studios, and entertainment technology companies based in Los Angeles or working with the U.S. market who need a dedicated, specialized partner. The agency is particularly well-suited for clients who value deep industry knowledge over broad service menus, and who are looking for a firm that understands the nuances of award show support, talent coordination, and below-the-line publicity. Whether you’re an emerging filmmaker seeking red carpet presence or a VFX house aiming for industry recognition, Erskine Public Relations offers a focused, experienced approach that is rare in the crowded Los Angeles PR landscape.