Essential
Essential is a public relations agency based in Sydney (founded 1997).
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About Essential
Essential is an Australian public affairs agency that serves advocacy organisations, non-profits, unions, and progressive campaigns focused on social and environmental change. Founded in 1997, the agency works primarily with clients in health, education, social services, and environmental sectors, helping them build public support, influence policy, and navigate complex communications challenges. The agency is headquartered in Sydney, Australia, at 341 George St, and operates with a team of researchers, strategists, and communications professionals dedicated to evidence-based campaigning.
Research-Driven Advocacy and Strategic Communications
Essential distinguishes itself through its use of social research as the foundation for every campaign. The agency employs polling, focus groups, and in-depth interviews to understand public sentiment, identify key audiences, and test messaging before launching initiatives. This approach ensures that strategic communications campaigns are grounded in real data rather than assumptions. Essential applies this methodology across a range of services, including member communications, community engagement, and digital media strategy and content development. For organisations seeking to mobilise supporters or influence decision-makers, the agency’s research-backed insights help craft messages that resonate and drive action.
Core Services and Specialties
Essential offers a comprehensive suite of services tailored to advocacy and public affairs needs. The agency’s expertise spans crisis communications, issues management, media relations, and media training, ensuring clients are prepared for both planned campaigns and unexpected challenges. Additionally, Essential provides government relations, public affairs, and advocacy and lobbying support, helping clients navigate the political landscape in Australia. The agency also delivers advertising and creative services, digital campaigns, and supporter journey design to engage audiences across multiple channels. Below is a summary of key services:
- Strategic communications campaigns
- Issues and crisis management
- Media relations and media training
- Government relations and public affairs
- Advocacy and lobbying support
- Digital media strategy and content
- Member communications and community engagement
- Market and social research
- Advertising and creative services
- Political strategy and supporter journeys
Location and Client Fit
Based in Sydney, Australia, Essential is well-positioned to serve clients across the country, with particular strength in national advocacy campaigns. The agency’s team combines political strategy, research, and communications expertise, making it a strong partner for organisations seeking to influence public opinion or policy outcomes. Essential is particularly well-suited for non-profits, unions, and progressive groups that require data-driven, strategic communications to advance causes related to equality, sustainability, and social justice. Clients looking for a partner with deep experience in Australian public affairs and a commitment to evidence-based practice will find Essential a reliable choice.
Key facts
- Team size: 11-50 employees
- Headquarters: 341 George St, Sydney, New South Wales, Australia, 2000
- Address: 341 George St , Sydney New South Wales Australia 2000
- Annual revenue: 3148000
- SIC codes: 8742
Keywords & focus
Topics and areas Essential works with.
- member social research
- member communications community engagement
- digital media strategy amp content
- member communications
- supporter journeys
- market research
- media management training
- issues amp crisis management
- issues management
- advertising creative
- digital media strategy content
- public affairs
- government relations
- advocacy lobbying support
- advertising amp creative
- crisis communications
- strategic communications campaigns
- advocacy amp lobbying support
- political strategy
- member engagement
- public
- communications strategy
- issues crisis management
- media training
- media relations
- member communications amp community engagement
- public research
- social research
- advocacy
- digital campaigns
- +68 more
Technologies
Gmail, Google Apps, Microsoft Office 365, WordPress.org, Bootstrap Framework, reCAPTCHA, Mobile Friendly, Google Tag Manager, Google Font API, Gravity Forms
Industries served by Essential
Essential works with clients across 1 sectors. Whether you are a startup or an enterprise, they can support your PR and communications goals.
- public relations & communications
Other PR agencies in Sydney
If you are looking for alternatives or more options in Sydney, here are other public relations agencies in the same city you can compare.
Frequently asked questions about Essential
Common questions and answers about Essential, their services, location, and how to work with them.
- Where is Essential located?
- Essential is headquartered in Sydney.
- What services does Essential offer?
- Essential offers media relations, communications strategy, and public relations. They help brands with public relations, media outreach, and strategic communications.
- What industries does Essential serve?
- Essential serves clients in public relations & communications. They work with startups, scale-ups, and enterprises across these sectors.
- Is Essential a verified PR agency?
- Essential is listed on Online PR. Verification status is shown on their profile.
- How can I contact Essential?
- You can visit their website at http://www.essentialmedia.com.au
- How many reviews does Essential have?
- Essential has 0 client reviews with an average rating of 0.0 out of 5.
- When was Essential founded?
- Essential was founded in 1997.
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