Fetch Friends

Fetch Friends is a public relations and communications agency based in London, United Kingdom, founded in 2016. The agency specializes in connecting brands with social influencers and media outlets to create bespoke, highly creative campaigns. With a strong focus on the consumer internet, information technology, and services sectors, Fetch Friends helps businesses navigate the increasingly crowded digital landscape by leveraging the power of influencer marketing alongside traditional PR tactics. Their approach is grounded in over 30 years of combined PR expertise, making them a practical choice for brands seeking to amplify their message through authentic, personalized channels.

Services and Specialties

Fetch Friends offers a range of services tailored to modern brand promotion, particularly for consumer-focused and internet-based businesses. Their core offering revolves around influencer marketing, where they match brands with social influencers based on factors like follower count, genre, location, target audience, domain authority, and platform. This data-driven selection process ensures campaigns are relevant and effective. Key services include:

• Product launches and testing
• Influencer experiences and venue invitations
• Promotions and event hosting
• Feedback surveys and editorial pieces
• Content placement and media drops
• Ideation and creative campaign development
• Book promotion and children's book promotion

Beyond standard influencer campaigns, Fetch Friends also provides access to social channels of leading media outlets, a capability that sets them apart from influencer-only agencies. This hybrid approach allows for campaigns that combine the reach of social influencers with the credibility of traditional media, offering scale and impact for clients in consumer internet and technology sectors.

Methodology and Approach

Fetch Friends emphasizes transparency and bespoke campaign design. Every project is treated as if it were the agency's own, with a focus on asking whether the chosen route would be taken for their own product or service. They invest in a proprietary platform where influencers can efficiently manage their campaigns, browse pitches, track dispatched items, and access necessary resources. This technology streamlines the process for both the agency and the influencers, ensuring smooth execution. The agency also prioritizes plain English communication, making complex digital marketing concepts accessible to clients who may not be familiar with influencer metrics or PR terminology.

Their methodology is built on strong relationships with a diverse network of influencers, carefully curated to match each brand's specific needs. Whether launching a new product, increasing brand awareness, or promoting a children's book, Fetch Friends combines PR expertise with influencer connections to deliver results. The agency's 30 years of combined experience in public relations means they understand how to integrate influencer campaigns with broader media strategies, offering a holistic approach that many social-media-only agencies cannot match.

Location and Client Fit

Based in London, United Kingdom, Fetch Friends serves a global clientele but is particularly well-suited for brands operating in the consumer internet, information technology, and services industries. Their expertise in book promotion and children's book promotion makes them a strong partner for publishers and authors looking to reach engaged audiences through influencer and media channels. The agency is a good fit for businesses that value creative, transparent campaigns and want to combine the authenticity of influencer marketing with the reach of traditional PR. Startups, e-commerce brands, and tech companies seeking to build awareness in a crowded market will find Fetch Friends' approach practical and results-oriented.