Fight or Flight
Fight or Flight is a public relations agency based in London (founded 2020).
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About Fight or Flight
Fight or Flight is a creative communications agency headquartered in London, United Kingdom, that has carved out a distinct niche in B2B integrated campaigns since its founding in 2020. With a team of around 60 specialists based at 9 Noel Street, the agency focuses on replacing traditional, often dry B2B communications with emotionally resonant, attention-grabbing work. Rather than treating B2B as a lesser cousin of consumer PR, Fight or Flight approaches it with the same creative ambition, aiming to deliver measurable commercial impact for brands operating in competitive markets.
Specialist expertise in B2B campaigns and brand storytelling
The agency’s core strength lies in its ability to craft award-winning B2B campaigns that break through industry noise. Fight or Flight has built a reputation for brand storytelling that connects with decision-makers on a human level, moving beyond technical jargon and product features. This approach has earned them recognition, including the B2B Grand Prix at the Drum Awards in 2023. Their work often involves thought leadership programs, content marketing, and digital campaigns that position clients as authorities in their sectors. The agency is particularly adept at campaign strategy that balances emotional appeal with hard metrics, ensuring that every piece of content serves a clear business objective.
How they apply their approach across disciplines
Fight or Flight applies its B2B expertise through an integrated model that blends public relations, social media, and branded content. The agency’s services are designed to build brand reputation and awareness, often through product launch campaigns, influencer partnerships, and media engagement. They also offer ESG communications, helping companies communicate sustainability and diversity and inclusion efforts authentically. Campaign analytics and optimization are built into their workflow, allowing for data-driven adjustments in real time. The team provides media training and disaster response communication, equipping clients to manage crises while maintaining brand integrity. This full-service capability means Fight or Flight can handle everything from initial brand positioning to ongoing campaign optimization.
Services offered by Fight or Flight
- Public relations and communications services
- B2B campaign strategy and execution
- Content marketing and content creation
- Digital campaigns and social media strategy
- Influencer partnerships and innovative influencer collaborations
- Brand storytelling and brand positioning
- Thought leadership and media partnerships
- ESG communications and sustainability communication
- Media training and disaster response communication
- Campaign analytics and optimization
- Product launch campaigns
- Diversity and inclusion communications
Who they work with
Fight or Flight is a strong fit for B2B brands that want to stand out in crowded markets, particularly those in technology, professional services, and other sectors where traditional communications can feel generic. The agency’s focus on award-winning campaigns and measurable outcomes makes it suitable for companies that value creative risk-taking backed by data. They also appeal to organizations prioritizing diversity, inclusion, and employee wellbeing, as the agency itself offers PRCA apprenticeships and mental health support for staff. Based in London, United Kingdom, Fight or Flight is ideal for mid-sized to large B2B enterprises looking for a partner that treats B2B with the same creative rigor as consumer PR, while delivering campaigns that capture attention and drive real business results.
Key facts
- Team size: 51-200 employees
- Headquarters: 9 Noel Street, London, England, United Kingdom, W1F 8GH
- Address: 9 Noel Street , London England United Kingdom W1F 8GH
- Annual revenue: 3576000
- SIC codes: 8742
Keywords & focus
Topics and areas Fight or Flight works with.
- public relations & communications services
- award-winning pr campaigns
- b2b campaigns
- content marketing
- digital campaigns
- influencer partnerships
- campaign analytics
- brand positioning
- esg communications
- award-winning campaigns
- media partnerships
- thought leadership
- campaign optimization
- public relations
- services
- brand storytelling
- media training
- disaster response communication
- award-winning projects
- campaign strategy
- brand reputation
- brand awareness
- product launch campaigns
- innovative influencer collaborations
- content creation
- media engagement
- b2b marketing
- diversity and inclusion
- pr agency
- sustainability communication
- +52 more
Technologies
Outlook, Amazon AWS, Slack, Mobile Friendly, Google Tag Manager, WordPress.org, YouTube, AI, Sprout Social
Industries served by Fight or Flight
Fight or Flight works with clients across 1 sectors. Whether you are a startup or an enterprise, they can support your PR and communications goals.
- public relations & communications
Other PR agencies in London
If you are looking for alternatives or more options in London, here are other public relations agencies in the same city you can compare.
Frequently asked questions about Fight or Flight
Common questions and answers about Fight or Flight, their services, location, and how to work with them.
- Where is Fight or Flight located?
- Fight or Flight is headquartered in London.
- What services does Fight or Flight offer?
- Fight or Flight offers media relations, communications strategy, and public relations. They help brands with public relations, media outreach, and strategic communications.
- What industries does Fight or Flight serve?
- Fight or Flight serves clients in public relations & communications. They work with startups, scale-ups, and enterprises across these sectors.
- Is Fight or Flight a verified PR agency?
- Fight or Flight is listed on Online PR. Verification status is shown on their profile.
- How can I contact Fight or Flight?
- You can visit their website at http://www.fightorflight.com
- How many reviews does Fight or Flight have?
- Fight or Flight has 0 client reviews with an average rating of 0.0 out of 5.
- When was Fight or Flight founded?
- Fight or Flight was founded in 2020.
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