FRAZES CREATIVE

Based in New York, United States, FRAZES CREATIVE operates at the intersection of media, entertainment, and lifestyle communications. The New York market is one of the most competitive environments for public relations, where agencies must constantly innovate to capture audience attention across television, digital platforms, and print. FRAZES CREATIVE has built its practice around securing high-impact broadcast placements and fostering meaningful connections between talent and their audiences.

Core Capabilities in Broadcast and Editorial

FRAZES CREATIVE specializes in delivering broadcast looks across TV, digital, and public radio networks, a skill set that requires deep relationships with producers and bookers. The agency negotiates cover and print editorials that advance talent awareness while also fostering fashion and lifestyle narratives. This dual focus on broadcast and print allows FRAZES CREATIVE to create comprehensive media campaigns that reach diverse audiences. The agency’s work in editorial placement often involves strategic styling and brand integration, ensuring that each appearance or feature aligns with the talent’s long-term image goals.

Strategic Performance and Audience Engagement

Beyond traditional media relations, FRAZES CREATIVE develops performance creative for live appearances, aiming to generate next-day buzz and media coverage. This includes sourcing creative directors who can design performances that meet venue and budget parameters. The agency also integrates media and fan awareness through digital takeovers, contributing to social media growth and audience engagement. By conceptualizing outside-the-box media alliances, events, activations, and appearances, FRAZES CREATIVE helps clients stand out in a crowded entertainment landscape. The agency’s approach to digital takeovers and social media growth reflects an understanding of how to translate broadcast moments into lasting online conversation.

Artist and Brand Relationship Management

FRAZES CREATIVE facilitates communication and exchanges with artists, management, partners, and labels, serving as a central hub for coordination. The agency initiates brand relationships through organic partnerships and fashion stylist associations, leveraging New York’s robust fashion and entertainment ecosystem. This network-based approach allows FRAZES CREATIVE to connect clients with relevant collaborators, from stylists to brand executives, creating opportunities that extend beyond traditional PR. The agency’s work in brand relationships often leads to long-term partnerships that benefit both talent and commercial entities.

Likely Services and Specialties

• Broadcast media placement (TV, digital, public radio)
• Print and cover editorial negotiation
• Performance and live appearance strategy
• Digital takeover and social media growth campaigns
• Media alliance and event conceptualization
• Brand partnership and organic collaboration development
• Fashion stylist and creative director sourcing
• Artist and label communications management

FRAZES CREATIVE is a strong fit for musicians, performers, actors, and public figures seeking to elevate their visibility through strategic broadcast and editorial placements. The agency also serves fashion and lifestyle brands looking to integrate talent partnerships into their marketing mix. With its New York base and deep ties to media and entertainment networks, FRAZES CREATIVE offers a focused, hands-on approach to public relations that emphasizes tangible results in coverage and audience growth. For clients who value creative campaign concepts and direct access to broadcast opportunities, FRAZES CREATIVE provides a practical, results-driven partnership.