freicom ag

freicom ag is a strategic communications consultancy based in Widnau, Switzerland, serving a diverse range of clients including public institutions, government bodies, regional development organizations, and businesses operating in the B2B sector. Founded in 1994 by Reinhard Frei, the agency has built a solid reputation for its work in public affairs, location marketing, and corporate communications. With a team of five professionals, freicom ag focuses on delivering tailored, high-impact communication strategies rather than broad, one-size-fits-all campaigns.

Strategic Focus and Core Capabilities

At its heart, freicom ag specializes in integrated communications, combining strategic consulting with hands-on execution. The agency is particularly known for its expertise in public affairs and stakeholder engagement, making it a trusted partner for organizations that need to navigate complex political and social landscapes. Whether it's developing a crisis communication plan, managing a public consultation process, or advising on government relations, freicom ag brings deep local knowledge and a pragmatic approach. The agency's work in location marketing and management is another standout area, where it has successfully promoted entire regions, helping them attract investment, tourism, and talent. This is complemented by strong capabilities in corporate communications, internal communications, and change communications, ensuring that clients can align their messaging both inside and outside the organization.

Services Offered by freicom ag

freicom ag provides a comprehensive suite of services that cover the full spectrum of modern communications needs. The agency's approach is rooted in strategic planning, followed by meticulous execution and ongoing monitoring. Key service areas include:

• Strategic communications consulting and planning (Kommunikationsplanung)
• Public affairs and government relations, including institutional public relations (Öffentlichkeitsarbeit für öffentliche Institutionen)
• Crisis prevention and crisis communications (Krisenprävention und Krisenkommunikation)
• Stakeholder dialogue and management (Stakeholder-Dialog und Stakeholder-Management)
• Media relations and media planning (Medienarbeit und Medienplanung)
• Internal communications and change communications (Interne Kommunikation und Change Communications)
• Event management and campaign development
• Media monitoring and analysis (Medienmonitoring)
• Communications coaching for executives and spokespersons (Kommunikationscoaching)

These services are delivered with a strong emphasis on dialogue promotion (Dialogförderung) and external communications (externe Kommunikation), ensuring that every campaign fosters genuine two-way conversations with target audiences. The agency's experience in location marketing also extends to advising on brand positioning for cities, regions, and economic development zones.

Location and Local Expertise

Based in Widnau, in the St. Gallen region of Switzerland, freicom ag is deeply rooted in the Eastern Swiss communications landscape. This location gives the agency a unique vantage point: it understands the nuances of regional politics, local media, and community dynamics, which is invaluable for clients operating in or targeting this area. At the same time, freicom ag's expertise in public affairs and government relations is recognized across the country, making it a capable partner for national-level campaigns. The agency's office at 52 Lindenstrasse serves as a hub for strategic planning and client collaboration, reflecting its commitment to being accessible and hands-on.

freicom ag is a strong fit for public institutions, government agencies, regional development bodies, and B2B companies that require strategic, results-oriented communications support. Its focus on stakeholder engagement, crisis management, and location marketing makes it particularly well-suited for organizations facing complex public consultations, political challenges, or the need to build a compelling regional brand. With a lean team and a long track record since 1994, freicom ag offers the agility of a small agency combined with the depth of experience that comes from decades of work in Swiss communications.