Giant Noise

Founded in 2006, Giant Noise emerged in the Austin, Texas market with a focus on blending public relations with emerging digital strategies. At a time when traditional media relations was still the dominant force in communications, the agency’s founders recognized that brands needed a more integrated approach—one that combined press outreach with social media, content creation, and event marketing. Over the years, Giant Noise has grown from a local PR firm into a full-service creative communications agency with a team of about 79 employees and offices spanning Austin, San Antonio, Dallas, Houston, Tucson, and New York. Its evolution reflects the broader shift in the marketing and advertising industry toward multi-channel, audience-driven campaigns.

Core Services and Capabilities

Giant Noise positions itself as a full-service communications firm, offering a suite of services that covers both traditional public relations and modern digital marketing. The agency’s strength lies in its ability to manage the entire marketing funnel—from brand positioning and media strategy to content creation and paid media. Its service offerings typically include:

• Public relations and media outreach
• Social media strategy and organic social media management
• Digital advertising and paid media planning and buying
• Influencer marketing and influencer outreach programs
• Content marketing strategy, including digital content creation and graphic design
• Event marketing and experiential marketing
• Media kit development and press outreach
• Photography and creative services
• Brand positioning and marketing strategy

This breadth of services allows Giant Noise to act as a single partner for clients who need cohesive campaigns across earned, owned, and paid channels. The agency’s work in influencer engagement, for example, often ties directly into its media outreach programs, ensuring that brand messaging is consistent whether it appears in a news article, a social post, or a paid ad. Giant Noise also invests in digital content creation, producing photography and graphic design assets that support both social engagement and traditional media relations.

Industry Focus and Client Work

While Giant Noise serves a range of sectors—including culinary, hospitality, entertainment, fashion, technology, and media—its expertise is particularly well-suited for consumer-facing brands (B2C) that rely on strong storytelling and community engagement. The agency has worked with notable clients such as AEG Presents Las Vegas, the Austin Food & Wine Festival, and the University of Texas at Austin, indicating a focus on events, lifestyle, and cultural institutions. Its work in event marketing and media outreach programs helps these clients generate buzz around live experiences, while its social media and digital advertising capabilities extend the lifespan of those campaigns online. Giant Noise’s presence in multiple Texas cities—Austin, San Antonio, Dallas, Houston—along with an office in New York, gives it a footprint that spans both regional and national markets. This geographic spread is especially useful for clients with multi-location events or campaigns targeting diverse audiences across the United States.

Approach and Philosophy

The agency’s approach centers on integrating communications disciplines rather than treating them as separate silos. For instance, a campaign for a new restaurant opening might involve media kit development and press outreach for local food writers, combined with influencer marketing targeting food bloggers, organic social media posts showcasing behind-the-scenes content, and paid digital ads to drive reservations. Giant Noise’s team manages these elements in concert, using data from digital advertising and social engagement to refine media outreach strategies. This integrated model is common among modern PR agencies, but Giant Noise has built its reputation in Austin and beyond by executing it consistently across industries. The agency has been recognized by Forbes as one of America’s Best PR Agencies, a nod to its ability to deliver results in a competitive landscape.

Who Giant Noise Is Best Suited For

Giant Noise is a strong fit for consumer brands in the hospitality, entertainment, food and beverage, and lifestyle spaces that need a partner capable of handling both earned media and paid digital campaigns. Companies planning high-profile events, product launches, or brand positioning efforts will benefit from the agency’s event marketing and media outreach expertise. Similarly, organizations looking to build or refresh their social media presence—especially with influencer engagement—will find Giant Noise’s influencer outreach programs and content creation capabilities valuable. The agency’s size and multi-city presence also make it suitable for clients with regional or national ambitions, particularly those based in or targeting the southern and southwestern United States. For brands that want a single agency to manage the full spectrum of communications—from press relations to paid media to creative content—Giant Noise offers a well-rounded, integrated solution.