Gina von Hertwig Comunicações

Gina von Hertwig Comunicações is a Sao Paulo-based public relations and communications agency that has been operating in Brazil since 1991. The agency specializes in press relations and digital media, with a particular focus on the gastronomy, wine and gastronomy, and hospitality sectors. It serves a range of clients including restaurants, hotels, wineries, food brands, and related businesses seeking to build and strengthen their public image through earned media coverage and online influence.

Core Services and Approach

The agency's primary function is to manage the relationship between its clients—whether individuals, entities, or companies—and the press, as well as digital hubs and online influencers. Gina von Hertwig Comunicações works to secure editorial coverage across mass media outlets and digital platforms, avoiding paid commercial appeals. This approach helps clients position themselves authentically within their target markets. Given its long tenure in the industry, the agency has developed deep contacts within Brazilian media, particularly in the lifestyle, food, and travel beats. Its work often involves crafting press releases, organizing media events, and coordinating with journalists and bloggers to generate positive, organic visibility.

Specialized Expertise and Service Offerings

While the agency's core strength lies in press relations and digital media for gastronomy and hospitality, its capabilities extend to broader communications needs. Clients typically engage Gina von Hertwig Comunicações for a combination of the following services:

• Press office and media relations (assessoria de imprensa)
• Social media management and strategy (midias sociais)
• Digital marketing and content creation
• Email marketing campaigns
• Press release writing and distribution
• Influencer and blogger outreach
• Crisis communication and reputation management
• Event planning and media coverage

The agency operates nationally across Brazil, meaning it can coordinate press and digital campaigns beyond the Sao Paulo metropolitan area. Its long-standing presence since 1991 indicates a deep understanding of the evolving media landscape, from traditional print to digital and social platforms.

Location and Market Presence

Headquartered at 182 Rua Alvaro Rodrigues in the Moema neighborhood of Sao Paulo, State of Sao Paulo, Brazil, Gina von Hertwig Comunicações is strategically positioned in the country's largest economic and media hub. Sao Paulo is home to the majority of Brazil's major newspapers, magazines, television networks, and digital media companies, making it an ideal base for a PR agency focused on national press coverage. The agency's location allows it to maintain close relationships with key journalists and influencers operating out of the city, while its national reach ensures clients across Brazil benefit from its services.

Gina von Hertwig Comunicações is a good fit for businesses in the gastronomy, enogastronomy, and hospitality sectors—such as restaurants, bars, hotels, wineries, and food product companies—that want to build a strong, credible public image through earned media rather than paid advertising. The agency is also suitable for smaller or emerging brands that need professional press relations and digital media support to gain visibility in a competitive market. Its decades of experience and focus on editorial coverage make it a reliable partner for those seeking long-term reputation building in Brazil's dynamic food and hospitality industries.