Gorman Strategies

Gorman Strategies is a public relations and communications agency based in New York, United States, that specializes in telling the stories of the next generation of the financial industry. Founded in 2017, the firm focuses on helping asset managers, fintech companies, and financial services startups build their brands and navigate complex media landscapes. The agency is led by a former journalist, which shapes its approach to media relations and corporate communications.

Services and Specialties

Gorman Strategies offers a range of services tailored to the financial sector, with a particular emphasis on media relations, corporate communications, and branding. The agency works with mutual funds, ETFs, hedge funds, and registered investment advisors (RIAs), as well as venture capital and fintech startups. Its service offerings include:

• Media relations and press outreach
• Corporate communications strategy
• Investor relations support
• Branding and messaging development
• Crisis management and reputation advisory
• Marketing communications for financial technology firms

These services are designed to help financial firms articulate their value propositions, secure earned media coverage, and manage their public profiles in an industry where trust and credibility are paramount.

Target Clientele and Industry Focus

The agency primarily serves clients in the financial services ecosystem, including asset managers, venture capital firms, and fintech companies. Gorman Strategies has deep experience with registered investment advisors and alternative asset managers, such as those overseeing mutual funds, ETFs, and hedge funds. The firm also works with startups in the financial technology space, helping them gain visibility as they disrupt traditional banking and investment models. By focusing on this niche, Gorman Strategies positions itself as a specialist rather than a generalist PR firm, which can be particularly valuable for clients who need industry-specific expertise.

Approach and Philosophy

Gorman Strategies takes a story-driven approach to public relations, leveraging the founder's background in journalism to craft narratives that resonate with financial media outlets. The agency emphasizes the importance of clear, concise messaging and proactive media outreach. Rather than relying on boilerplate press releases, the team works to identify unique angles that differentiate clients in a crowded market. This includes helping asset managers and fintech firms position themselves around trends like digital transformation, regulatory changes, and evolving investor preferences. The firm also offers crisis management services, which are increasingly important for financial companies facing scrutiny from regulators, investors, and the public.

Location and Credentials

Headquartered in New York, New York, United States, Gorman Strategies is situated in the heart of the global financial industry. This location gives the agency direct access to major financial media outlets, industry events, and a dense network of potential clients. Being based in New York allows the team to stay current with market trends and maintain close relationships with journalists covering Wall Street, fintech, and venture capital. The firm was founded in 2017 and has since built a reputation for delivering targeted communications support to financial services companies.

Who Gorman Strategies Is a Good Fit For

Gorman Strategies is well-suited for asset managers, venture capital firms, and fintech startups that need to build or refine their public profiles. The agency is particularly valuable for registered investment advisors and alternative asset managers looking to stand out in a competitive landscape, as well as for financial technology companies seeking to establish thought leadership. Clients who appreciate a journalistic approach to PR—one that prioritizes storytelling, media relationships, and strategic messaging—will find Gorman Strategies to be a strong partner. The firm is also a good fit for organizations navigating reputational challenges or preparing for major announcements, such as fund launches, partnerships, or regulatory milestones. Overall, Gorman Strategies offers focused, hands-on support for financial services clients who want to communicate effectively in a fast-moving industry.