Grupo QR

Grupo QR is a public relations and communications agency based in Mexico City, Mexico. Founded in 2012, the agency operates primarily in the B2C space, serving clients that need to connect with consumers through a blend of traditional media relations, experiential marketing, and digital content. With a strong focus on brand positioning and audience engagement, Grupo QR offers a range of services that integrate online and offline strategies, from event production and media content creation to social media marketing and influencer campaign planning. The agency is particularly known for its work in experiential marketing (BTL/ATL) and its in-house production capabilities, including a green screen studio for video and multimedia content.

Core Services and Specialties

Grupo QR provides a comprehensive suite of services designed to help brands build visibility and engagement across multiple channels. The agency’s approach combines strategic planning with hands-on execution, covering everything from market research and content strategy to event logistics and digital advertising. Below is a summary of the key service areas where the agency has demonstrated expertise:

• Event planning and production (including experiential and BTL activations)
• Influencer marketing and influencer campaign planning
• Social media marketing and digital marketing strategy
• Media content creation (video production, multimedia content, green screen studios)
• Brand positioning and media content strategy
• Project management for integrated communications campaigns
• Market research and audience analysis
• Commercial and promotional video production for small to medium enterprises

Methodology and Approach

Grupo QR’s methodology is rooted in a data-driven, integrated approach that blends traditional public relations with modern digital tactics. The agency begins each engagement with market research and audience analysis to understand the client’s competitive landscape and target demographics. From there, they develop a media content strategy that aligns with the brand’s goals, whether that involves producing video content for social media, planning influencer campaigns, or organizing live events. A key differentiator for Grupo QR is its in-house production capabilities, including a green screen studio, which allows the team to create high-quality multimedia content quickly and cost-effectively. The agency also emphasizes project management, ensuring that campaigns are executed on time and within budget, with measurable results tied to brand awareness and consumer engagement.

Location and Market Focus

Based in Mexico City’s Watteau district (postal code 03700), Grupo QR is deeply embedded in the local market, with a strong understanding of Mexican consumer behavior and media landscapes. The agency’s office in the Federal District places it at the center of the country’s business and cultural activity, enabling close collaboration with clients across various sectors. While Grupo QR primarily serves B2C clients in Mexico, its services—particularly digital marketing and influencer campaign planning—are adaptable to regional and national campaigns. The agency’s focus on Mexico City allows it to leverage local media relationships and production resources, from event venues to content studios, to deliver integrated communications solutions that resonate with Mexican audiences.

Who Grupo QR Is a Good Fit For

Grupo QR is best suited for small to medium-sized businesses and brands in Mexico that need a full-service partner for public relations, content production, and experiential marketing. Companies looking to strengthen their brand positioning through a mix of BTL activations, social media management, and video content will find the agency’s integrated approach valuable. The agency is also a strong choice for organizations that require hands-on project management and in-house production capabilities, such as green screen studios and video editing, without outsourcing to multiple vendors. While Grupo QR’s expertise is rooted in B2C communications, its services can also support B2B clients seeking to humanize their brand through storytelling and events. Overall, the agency is a practical option for businesses in Mexico City and beyond that want to combine traditional PR tactics with modern digital and experiential marketing.