Handle Your Own PR
Handle Your Own PR is a public relations agency based in Melbourne (founded 2009).
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About Handle Your Own PR
Handle Your Own PR is a public relations and communications service provider based in Melbourne, Australia, that focuses on helping small and medium-sized enterprises, coaches, authors, and experts manage their own media outreach. Founded in 2009, the agency operates both as a software platform and a coaching service, offering a practical alternative to traditional PR agencies for businesses that want to build direct relationships with journalists and generate their own publicity.
Services and Specialties
Handle Your Own PR provides a range of services designed to make PR accessible and actionable for non-specialists. The core offering is a SaaS platform called "The PR Engine," which includes tools for media contact management, media release writing, and campaign automation. Users can build custom media contact lists from a database of opt-in journalists and producers, use a simple media release template, and track responses to their pitches. Beyond the software, the agency offers a suite of educational and coaching services:
- Media release writing and tweaking
- TV publicity masterclasses
- How to get free publicity bootcamps (online and in-person)
- 1-on-1 PR coaching
- PR training and courses, including the online PR Bootcamp with weekly mentoring
- PR Accelerator Program, featuring events where journalists help participants develop newsworthy angles and edit media pitches
- Media outreach strategies and campaign management
- Media response tracking and follow-up
- Media pitch templates and list-building tools
- Ebooks and audio books on DIY PR campaigns
Methodology and Approach
Handle Your Own PR's methodology is built around the idea of empowering businesses to take control of their own PR. Rather than acting as a middleman that sends press releases on behalf of clients, the platform provides users with direct access to journalists' names and contact details. The agency emphasizes that having your own media list allows for personalized follow-ups, which can increase the likelihood of coverage. The PR coaching programs, such as the online PR Bootcamp and the PR Accelerator, combine hands-on training with ongoing mentoring, helping clients learn how to craft newsworthy angles and manage their own campaigns. The agency's approach is particularly suited for businesses that need mass market exposure and want to build long-term relationships with media contacts.
Location and Client Fit
Headquartered in Melbourne, Victoria, Australia, Handle Your Own PR serves clients both locally and internationally through its online platform and coaching programs. The agency’s physical presence in Melbourne allows for in-person events and workshops, such as those offered in the PR Accelerator Program, where participants can work directly with journalists. Handle Your Own PR is a good fit for startups, small businesses, coaches, authors, and experts who are looking for a cost-effective way to generate media coverage without the ongoing expense of a full-service PR agency. It is also suitable for entrepreneurs who prefer a hands-on approach and want to learn how to sustain their own PR efforts over time.
Key facts
- Team size: 1-10 employees
- Headquarters: Melbourne, Victoria, Australia
- Address: Melbourne Victoria Australia
- SIC codes: 7389
Keywords & focus
Topics and areas Handle Your Own PR works with.
- media release writing tweaking
- tv publicity masterclasses
- media contact lists all journalists producers opt in to our lists
- media contact lists all journalists amp producers opt in to our lists
- audio books
- media release writing amp 39tweaking39
- how to get free publicity bootcamps
- 1on1 pr coaching
- ebooks
- public relations & communications services
- media publicity strategies for startups
- media campaign automation
- media outreach services
- media release tweaking
- media outreach for entrepreneurs
- diy pr campaigns
- media outreach strategies
- media contact management
- media list building tools
- media response follow-up
- pr training and courses
- media publicity strategies
- media response tracking
- media pitch templates
- media release writing
- media release services
- media outreach success stories for small business
- services
- pr campaign management
- media campaign tools
- +62 more
Technologies
DNS Made Easy, Gmail, Google Apps, CloudFlare Hosting, InfusionSoft, CloudFlare, Mobile Friendly, Google Font API, Google Analytics, Apache, Google Tag Manager, Ubuntu, Remote
Industries served by Handle Your Own PR
Handle Your Own PR works with clients across 1 sectors. Whether you are a startup or an enterprise, they can support your PR and communications goals.
- public relations & communications
Other PR agencies in Melbourne
If you are looking for alternatives or more options in Melbourne, here are other public relations agencies in the same city you can compare.
Frequently asked questions about Handle Your Own PR
Common questions and answers about Handle Your Own PR, their services, location, and how to work with them.
- Where is Handle Your Own PR located?
- Handle Your Own PR is headquartered in Melbourne.
- What services does Handle Your Own PR offer?
- Handle Your Own PR offers media relations, communications strategy, and public relations. They help brands with public relations, media outreach, and strategic communications.
- What industries does Handle Your Own PR serve?
- Handle Your Own PR serves clients in public relations & communications. They work with startups, scale-ups, and enterprises across these sectors.
- Is Handle Your Own PR a verified PR agency?
- Handle Your Own PR is listed on Online PR. Verification status is shown on their profile.
- How can I contact Handle Your Own PR?
- You can visit their website at http://www.handleyourownpr.com.au
- How many reviews does Handle Your Own PR have?
- Handle Your Own PR has 0 client reviews with an average rating of 0.0 out of 5.
- When was Handle Your Own PR founded?
- Handle Your Own PR was founded in 2009.
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