HAVAS Red ME

Based in Dubai, United Arab Emirates, HAVAS Red ME has been a fixture in the Middle East's communications landscape since its founding in 2001. As the regional arm of the global HAVAS Red network, the agency operates within one of the world’s most dynamic and fast-growing markets. Dubai’s position as a global hub for luxury, tourism, and commerce creates a unique demand for sophisticated public relations and brand communications. Against this backdrop, HAVAS Red ME has built a practice that blends international standards with deep local market understanding, serving clients who need to navigate the region’s diverse media, cultural, and business environments.

Integrated Communications and Specialized Services

HAVAS Red ME offers a full spectrum of public relations and communications services, operating under the Havas Group’s “merged media” model. This approach integrates traditional PR with digital publishing, content marketing, social media management, data analytics, and experiential activations into cohesive campaigns. The agency’s core offering covers media outreach, stakeholder relations, and customer engagement across both B2B and B2C sectors. Beyond these foundational services, HAVAS Red ME has developed two specialized units. Red Impact focuses on ESG (Environmental, Social, and Governance) communications, helping organizations articulate their sustainability and corporate responsibility initiatives. Peaks, another dedicated practice, assists C-suite leaders in building personal brands through strategic thought leadership and executive visibility. These specialized services reflect the agency’s ability to address both corporate reputation and individual leadership positioning within the region.

Key Areas of Expertise

While HAVAS Red ME serves a broad range of sectors, its expertise is particularly pronounced in luxury, fashion, beauty, and lifestyle communications. The agency’s capabilities in these areas are supported by strong influencer marketing and experiential event execution—two disciplines that are especially relevant in the Middle East’s high-engagement social media environment. The agency also brings a data-informed approach to content strategy and brand storytelling, ensuring that campaigns are grounded in market research and audience insights. Video marketing, content production, and social media management round out a service set that is designed to build meaningful brand connections across digital and physical touchpoints. Key services and specialties include:

• Public relations and media outreach
• Brand strategy and brand storytelling
• Influencer marketing and beauty influencer campaigns
• Experiential activations and event planning
• Content marketing, content production, and video marketing
• Social media management and digital PR
• Luxury branding and fashion marketing
• Stakeholder engagement and customer engagement
• ESG communications (Red Impact)
• Executive personal branding (Peaks)

Client Base and Industry Focus

HAVAS Red ME works across a diverse set of industries, including luxury goods, fashion, beauty, insurance, finance, technology, and hospitality. The agency’s client list typically includes both established global brands seeking to strengthen their presence in the Middle East and regional companies looking to build out their communications capabilities. HAVAS Red ME’s integrated model allows it to serve clients who need more than traditional PR—those who require a cohesive blend of media relations, digital content, social engagement, and live experiences. The agency is led by Dany Naaman and operates under the global oversight of James Wright, integrating with Havas Middle East’s collaborative network to deliver campaigns that are both locally relevant and globally consistent.

HAVAS Red ME is a strong fit for brands in the luxury, fashion, beauty, and lifestyle sectors that are looking for a full-service communications partner with proven regional expertise. It is also well-suited for organizations in finance, insurance, tech, and hospitality that require integrated public relations, digital storytelling, and stakeholder engagement. Companies focused on corporate reputation, sustainability communications, or executive thought leadership will find value in the agency’s specialized Red Impact and Peaks offerings. For any brand seeking to build or strengthen its presence in Dubai and the wider United Arab Emirates, HAVAS Red ME provides the depth of experience and breadth of services needed to connect with audiences across the Middle East.