hayworth

Founded in 2018 by Ellie Hayworth, hayworth emerged from a specific gap in the market: the need for a communications consultancy that truly understood the nuanced world of art, design, and culture. Based in Miami, Florida, the agency was built on the founder’s deep roots in the city’s evolving cultural landscape and her personal experience as an art collector. Ellie Hayworth, born and raised in Miami and influenced by her Cuban-American heritage, saw that many PR firms treated art and design clients with a one-size-fits-all approach. She created hayworth to offer a more tailored, story-driven service for clients who operate at the intersection of creativity and commerce.

Current Focus: Art, Design, and Strategic Storytelling

Today, hayworth operates as a communications consultancy that is deeply embedded in the art and design ecosystem. While based in Miami, the agency’s work extends to clients in New York, Greenwich, and Jackson Hole, reflecting a network that spans key cultural hubs across the United States. The firm specializes in developing and executing public relations and marketing strategies that are not just transactional but narrative-driven. The core philosophy at hayworth is that every client has an "intrepid idea" worth amplifying, and the agency’s role is to map out how that idea reaches the right audience—whether through media, partnerships, or community engagement.

The agency’s expertise is notably concentrated in the arts sector, covering everything from exhibition marketing and art fair promotion to the promotion of community arts programs. hayworth’s understanding of the art market’s mechanics allows it to craft campaigns that resonate with collectors, curators, and cultural institutions alike. This focus on art and design marketing makes hayworth a distinct player in the broader PR landscape, where many firms lack the specialized knowledge of visual identity and art market dynamics that this consultancy brings to the table.

Services and Specialties

hayworth offers a suite of services that blend traditional public relations with modern marketing and strategic consulting. While the agency’s core is media relations and press release development, its approach is holistic, integrating social media, influencer marketing, and strategic partnerships to build comprehensive campaigns. The following list outlines the key areas where hayworth provides expertise:

• Media relations and press release development
• Branding and visual identity strategy
• Influencer marketing and community engagement
• Event PR and exhibition marketing
• Strategic partnerships and thought leadership consulting
• Campaign mapping and key messaging development
• Social media marketing and storytelling campaigns
• Media training and material development
• Art fair promotion and art market expertise
• Community arts programs and cultural programming support

Each service is designed to be flexible, allowing hayworth to adapt to the specific needs of its clients, whether they are launching a new gallery, promoting an art fair, or building a personal brand in the art world. The agency’s emphasis on storytelling is central to its methodology, ensuring that every campaign has a clear narrative arc that connects with target audiences on an emotional and intellectual level.

Who Benefits from hayworth’s Approach

hayworth is best suited for clients who operate within the art, design, and culture sectors and who require a communications partner that understands the unique challenges of this industry. This includes galleries, museums, art fairs, interior designers, architects, and cultural institutions that need more than just press coverage—they need strategic guidance on how to position themselves in a competitive market. The agency is also a strong fit for individual artists, collectors, and thought leaders who want to build or refine their personal brand through thoughtful media relations and social media marketing.

Because hayworth is based in Miami, it is particularly attuned to the city’s growing status as a global art destination, making it an excellent choice for clients looking to establish or expand their presence in South Florida. At the same time, the agency’s work in New York and other markets means it can serve clients with national or international ambitions. Ultimately, hayworth is for those who value a bespoke, knowledge-driven approach to PR—one that treats each client’s story as a work of art in its own right.