HILFIKER PR

Founded in 2016 by Denise Hilfiker, HILFIKER PR was established to help companies and organizations navigate the often challenging transition from traditional, analogue communications to a fully digital environment. Based in Risch-Rotkreuz, Switzerland, the agency was built on the premise that effective public relations must evolve alongside technology. Denise Hilfiker brought years of professional experience to the venture, aiming to offer not just strategic counsel but also hands-on operational support for businesses that need to bridge gaps in their communications capacity. The agency's founding philosophy centers on generating measurable attention, improving visibility, and fostering social acceptance for its clients through tailored, modern PR approaches.

Core Focus and Approach

HILFIKER PR operates at the intersection of public relations and digital transformation. The agency's core mission is to enhance a client's reach, reputation, and interaction with key audiences. Rather than offering a one-size-fits-all service, HILFIKER PR emphasizes a consultative approach, working closely with clients to understand their specific transformation needs. A significant part of their work involves media relations (medienarbeit), where they craft and distribute press releases (pressemitteilung) and develop fact sheets and product brochures (produktebroschuere). The agency also places a strong focus on internal communications (interne kommunikation), recognizing that a cohesive digital strategy must address both external perception and internal alignment. For HILFIKER PR, the goal is to create a seamless narrative that resonates both inside and outside the organization.

Services and Specialties

While HILFIKER PR is a generalist PR agency, its service portfolio is particularly deep in the healthcare and medical sectors. The agency offers a range of capabilities that blend traditional PR tactics with modern digital tools. Key services include ghost writing for thought leadership, creating video statements (videostatement) for digital channels, and designing engaging presentations (praesentationen). The agency also manages newsletters, organizes online Zoom events, and develops comprehensive healthcare campaigns. A notable specialty is medical event feedback and support for medical education, such as training on GI malignancies. HILFIKER PR excels at patient-focused messaging and patient relations support, ensuring that complex medical information is communicated clearly and empathetically. Their digital content creation and digital storytelling services help healthcare organizations build trust and authority online.

• Media relations and press release distribution
• Internal communications strategy and implementation
• Healthcare PR and medical education (e.g., GI malignancies training)
• Digital content creation (video statements, product brochures)
• Ghost writing and thought leadership development
• Campaign management and market research
• Online event management (Zoom events)
• Patient-focused messaging and patient relations support

Who Benefits from HILFIKER PR

HILFIKER PR is an ideal partner for companies and organizations in Switzerland, particularly those based in or serving the Canton of Zug and the broader DACH region. The agency is especially well-suited for healthcare companies, medical associations, and pharmaceutical firms that need to communicate complex information to both professional and patient audiences. However, any business undergoing a digital transformation—whether a mid-sized company or a larger organization—can benefit from HILFIKER PR's interim management and project management capabilities. If you need to fill a temporary vacancy in your communications team or require an experienced hand to guide a specific project from conception to execution, HILFIKER PR offers the manpower and strategic know-how to deliver results. The agency's blend of traditional PR expertise and digital fluency makes it a practical choice for organizations seeking to modernize their communications without losing sight of proven methods.