HPB | Het PR Bureau
HPB | Het PR Bureau is a public relations agency based in Amsterdam (founded 2005).
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About HPB | Het PR Bureau
Based in Amsterdam, the Netherlands, HPB | Het PR Bureau operates from a historic former diamond exchange at Danzigerbocht, a location that mirrors its own evolution from a boutique agency into a well-established full-service communications firm. Founded in 2005 by Jacqueline Bosselaar, the agency has grown alongside Amsterdam’s vibrant startup and media landscape, where brands increasingly seek authentic connections rather than traditional advertising. With a team of around 40 professionals, HPB has carved out a distinct position in the Dutch PR market by focusing on what it calls an "earned first" approach—prioritizing stories that earn attention through genuine relevance rather than paid media.
Earned-First Strategy and Core Services
At the heart of HPB | Het PR Bureau’s methodology is the belief that the most effective communications are those that people choose to engage with. This "earned first" philosophy drives the agency to create campaigns that resonate on a human level, leveraging media filters, influencer collaborations, and content amplification to build shareable narratives. The agency’s service offering spans the full spectrum of PR and communications, from corporate and crisis PR to digital strategy and social campaigns. HPB also integrates content marketing, thought leadership, and brand launches, ensuring that earned attention is supported by strategic content creation and platform-specific distribution. Since January 2024, the agency has been certified as a B Corporation, reinforcing its commitment to sustainability and societal impact—a value that aligns with many of its client partnerships.
Specialized Expertise and Client Work
HPB | Het PR Bureau has developed particular strength in crisis communication and reputation management, helping brands navigate sensitive situations with transparency and speed. The agency’s experience with high-profile clients such as Netflix and Spotify demonstrates its ability to handle large-scale, fast-moving campaigns that require both creative flair and meticulous planning. Beyond crisis work, HPB excels in influencer marketing, including niche areas like NFT influencers, and in creating "fame equation" campaigns that blend media relations with social media engagement. The agency’s team of specialists in content creation, media outreach, and event activations allows it to tailor strategies for diverse sectors, from tech and entertainment to corporate and consumer brands.
Key services and specialties offered by HPB | Het PR Bureau include:
- Corporate PR and thought leadership
- Crisis communication and reputation management
- Influencer marketing and NFT influencer collaborations
- Content marketing, content creation, and content amplification
- Media relations and media outreach
- Digital strategy and social media campaigns
- Brand and product launches
- Event management and activations
- Customer engagement and platform strategies
Who HPB Is Best Suited For
HPB | Het PR Bureau is an ideal partner for mid-sized to large brands that value authenticity and long-term reputation over quick, transactional wins. Its earned-first approach works particularly well for organizations that have compelling stories to tell—whether launching a new product, managing a crisis, or building thought leadership in a crowded market. The agency’s B Corp certification and focus on societal impact also make it a strong fit for purpose-driven companies in the Netherlands and beyond. While HPB’s roots are firmly in Amsterdam, its work with global brands like Netflix and Spotify shows it can handle international campaigns, though its core strength remains in the Dutch and European markets. For brands seeking a PR agency that combines creative campaigns with strategic discipline and a genuine commitment to positive change, HPB offers a mature, well-rounded option.
Key facts
- Team size: 51-200 employees
- Headquarters: 23 Danzigerbocht, Amsterdam, North Holland, Netherlands, 1013 AM
- Address: 23 Danzigerbocht , Amsterdam North Holland Netherlands 1013 AM
- Annual revenue: 650000
- SIC codes: 7389
Keywords & focus
Topics and areas HPB | Het PR Bureau works with.
- online pr
- crisis pr
- marketing
- corporate pr
- creatieve campagnes
- public relations
- earned first campagnes
- social media
- digital strategie
- public relations & communications services
- content marketing
- influencer collaborations
- content amplification
- platform strategies
- crisis communication
- customer engagement
- media outreach
- contentcreatie
- public relations agencies
- crisismanagement
- reputatiebeheer
- media relations
- evenementen en activaties
- digital marketing
- fame equation
- reputation management
- content strategy
- social campaigns
- nft influencers
- media filters
- +33 more
Technologies
Mailchimp Mandrill, Gmail, Google Apps, Microsoft Office 365, Hubspot, Slack
Industries served by HPB | Het PR Bureau
HPB | Het PR Bureau works with clients across 1 sectors. Whether you are a startup or an enterprise, they can support your PR and communications goals.
- public relations & communications
Other PR agencies in Amsterdam
If you are looking for alternatives or more options in Amsterdam, here are other public relations agencies in the same city you can compare.
Frequently asked questions about HPB | Het PR Bureau
Common questions and answers about HPB | Het PR Bureau, their services, location, and how to work with them.
- Where is HPB | Het PR Bureau located?
- HPB | Het PR Bureau is headquartered in Amsterdam.
- What services does HPB | Het PR Bureau offer?
- HPB | Het PR Bureau offers media relations, communications strategy, and public relations. They help brands with public relations, media outreach, and strategic communications.
- What industries does HPB | Het PR Bureau serve?
- HPB | Het PR Bureau serves clients in public relations & communications. They work with startups, scale-ups, and enterprises across these sectors.
- Is HPB | Het PR Bureau a verified PR agency?
- HPB | Het PR Bureau is listed on Online PR. Verification status is shown on their profile.
- How can I contact HPB | Het PR Bureau?
- You can visit their website at http://www.hetprbureau.com
- How many reviews does HPB | Het PR Bureau have?
- HPB | Het PR Bureau has 0 client reviews with an average rating of 0.0 out of 5.
- When was HPB | Het PR Bureau founded?
- HPB | Het PR Bureau was founded in 2005.
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