IFC Advisory

IFC Advisory is a public relations and communications agency based in London, United Kingdom, specializing in financial PR and investor relations for small and mid-cap listed companies. Founded in 2015 by Tim Metcalfe and Graham Herring, the firm was established to address a gap in the market for a more proactive and focused advisory approach tailored to publicly traded companies navigating capital markets. With a strong emphasis on bespoke communications, IFC Advisory operates at the intersection of corporate finance, media relations, and investor engagement, serving clients across the financial services and insurance sectors.

Core Services and Specialties

IFC Advisory’s service offering is centered on supporting publicly listed companies, particularly those on AIM and other UK exchanges, with a comprehensive suite of capabilities. The agency’s expertise spans financial PR, investor relations, and capital markets communication, designed to help clients effectively tell their stories to both institutional and retail investors. Key services include:

• Financial PR and investor relations strategy
• Institutional and high net-worth investor outreach
• Retail investor support and engagement
• IPO support services and proxy work
• Shareholder analysis and market regulation compliance
• B2B media relations and media strategy
• Corporate finance advisory and capital markets communication
• Bespoke communications planning for public company advisory

These services are underpinned by a deep understanding of the regulatory environment in the United Kingdom, ensuring that clients remain compliant while effectively communicating with their stakeholders. IFC Advisory’s team combines corporate finance expertise with financial PR know-how, offering a unique blend of skills that helps small and mid-cap companies navigate the complexities of public markets.

Methodology and Approach

IFC Advisory takes a hands-on, client-centric approach to communications, focusing on proactive engagement rather than reactive messaging. The agency’s methodology begins with a thorough analysis of each client’s shareholder base, market positioning, and communication needs. From there, IFC Advisory develops tailored strategies that prioritize direct investor access, including outreach to institutional investors and high net-worth individuals, as well as retail investor support through targeted campaigns. The firm also emphasizes financial storytelling, helping clients craft compelling narratives that resonate with analysts, media, and potential investors. Proxy work and shareholder analysis are integrated into the service mix, ensuring that clients are prepared for key corporate events such as IPOs, fundraises, and annual general meetings. By maintaining a focus on small and mid-cap companies, IFC Advisory provides a level of attention and specialization that larger agencies may not offer, making it a practical choice for businesses seeking a dedicated partner in capital markets communication.

Location and Market Focus

Headquartered at 20 Birchin Lane in the City of London, England, IFC Advisory is strategically positioned in the heart of the United Kingdom’s financial district. This location allows the agency to maintain close ties with the London Stock Exchange, AIM, and other key financial institutions, as well as with the media and investor communities that shape public market perceptions. The City of London location is particularly advantageous for clients in the finance and insurance sectors, as well as for B2B companies looking to enhance their corporate reputation. IFC Advisory’s deep roots in the UK capital markets ecosystem enable it to provide timely and relevant advice, leveraging local insights to support clients in achieving their communication goals. The agency’s focus on small and mid-cap listed companies sets it apart, as it tailors its services to the specific challenges and opportunities faced by these businesses in a competitive market.

IFC Advisory is well-suited for publicly listed companies in the United Kingdom, especially those on AIM or other exchanges that require specialized financial PR and investor relations support. The agency is a strong fit for small and mid-cap firms across finance, insurance, and B2B sectors, as well as for businesses preparing for IPOs or navigating complex regulatory landscapes. With its blend of corporate finance expertise, proactive investor outreach, and bespoke communications strategies, IFC Advisory offers a practical solution for companies seeking to build and maintain strong relationships with their stakeholders in London and beyond.