IMAGINE PR

IMAGINE PR is a communications agency based in New York, United States, that focuses on public relations and communications services for the luxury hospitality and travel sectors. Founded in 2006, the firm has built a reputation for securing prominent media coverage for high-end hotels, experiential travel brands, and cultural institutions. The agency operates from its headquarters at 262 W 38th St in New York and employs a team of approximately 18 to 19 professionals, generating around $5 million in annual revenue.

Services and Specialties

IMAGINE PR provides a comprehensive suite of integrated communications services tailored to the luxury travel and lifestyle industries. While the agency's core offering is public relations, it also handles event management, crisis management, social media strategy, and brand partnerships. The team is particularly adept at media relations, content development, and media monitoring, ensuring clients maintain a strong presence in top-tier publications. Below is a list of typical services the agency offers:

• Public relations and strategic communications
• Media analysis and media monitoring
• Content development and platform development
• Press conferences and media campaigns
• Influencer marketing and brand partnerships
• Crisis management and reputation management
• Lead generation and media placement

Client Focus and Industry Expertise

The agency primarily serves luxury hospitality and experiential travel brands, including boutique hotels, luxury hotel openings, and destination marketing organizations. IMAGINE PR has a strong track record in promoting experiential travel across Europe, Africa, Asia, South America, and New York itself. Clients include notable names like Niseko Village and Sigita, and the firm has achieved significant media placements for these brands in outlets such as Travel + Leisure, Condé Nast Traveler, and The New York Times. The agency also handles specialized verticals like wine and wellness experiences, safari conservation storytelling, and Broadway-related travel. By focusing on luxury destinations and experiential travel, IMAGINE PR helps clients tell compelling stories that resonate with affluent travelers and industry influencers.

Approach and Strategy

IMAGINE PR's approach is rooted in strategic storytelling and deep industry knowledge. The team develops tailored media campaigns that highlight each client's unique selling points, whether it's a boutique hotel's design, a safari's conservation efforts, or a destination's cultural offerings. The agency emphasizes media analysis and monitoring to refine strategies and measure impact. Crisis management is also a key component, ensuring brands can navigate challenges while maintaining their reputation. With two decades of experience in the North American market, IMAGINE PR leverages an international network of independent travel and tourism representation companies to extend its reach globally. The agency's recognition as one of Observer's Top 5 Luxury PR Agencies in 2024 and 2025, as well as its inclusion in the PR Net 100 list for those years, underscores its consistent performance in the competitive luxury PR landscape.

Location and Credentials

Based in New York, United States, IMAGINE PR benefits from being at the center of the media and travel industries. The agency's headquarters at 262 W 38th St places it in the heart of Manhattan's business district, providing easy access to major media outlets and industry events. Founded by Gabriele Sappok, the firm has grown steadily over nearly two decades, building a portfolio of high-profile clients and a reputation for reliability. Its awards and industry recognition reflect a commitment to quality and results, making it a trusted partner for luxury travel and hospitality brands seeking to enhance their visibility in the United States and beyond.

IMAGINE PR is a good fit for luxury hotel groups, boutique resorts, destination marketing organizations, and experiential travel companies looking for a dedicated partner to handle their public relations and communications needs. The agency's expertise in media relations, crisis management, and content development makes it particularly suitable for brands that want to tell sophisticated stories about travel, culture, and lifestyle. Whether you are launching a new property in Asia or promoting a safari experience in Africa, IMAGINE PR offers the strategic insight and media connections to help you succeed in the competitive luxury travel market.