It's All G PR

It's All G PR is a boutique communications house based in Melbourne, Australia, founded by Gemma Sampson. The agency works with a range of clients, from emerging startups to established enterprises, as well as charities and individual talent. The firm positions itself at the intersection of public relations, talent management, and content creation, offering a streamlined approach for organisations that need more than just media coverage.

How It's All G PR Helps Clients

Rather than offering a one-size-fits-all service, It's All G PR tailors its work to the specific needs of each client. For startups and growing businesses, the agency helps build brand awareness and credibility through strategic media placements and thought leadership. For charities and non-profits, the focus often shifts to storytelling that drives donations and community engagement. For individual talent—such as authors, speakers, or influencers—It's All G PR manages public profiles and secures opportunities that align with personal brands. The agency's founder, Gemma Sampson, brings a hands-on approach, ensuring that clients receive direct attention and strategic counsel rather than being passed between junior staff.

Core Services Offered by It's All G PR

While the agency's exact service list is not publicly detailed, its stated specialities in public relations, talent management, and content creation suggest a comprehensive offering. Based on these focus areas, typical services would include:

• Media relations and press campaign management
• Influencer and talent representation and booking
• Content strategy, including blog posts, articles, and social media copy
• Crisis communication and reputation management
• Event coordination and launch support
• Brand storytelling and narrative development
• Thought leadership and executive visibility programs

It's All G PR likely works closely with clients to identify the right mix of these services based on their industry, goals, and budget. The agency's boutique size allows for flexibility and a more personalised approach than larger firms.

Location and Reach

Based in Melbourne, Victoria, It's All G PR serves clients primarily across Australia. Melbourne is home to a vibrant media landscape and a diverse business community, from tech startups to creative agencies. The agency's location in this hub allows it to maintain strong relationships with local journalists, editors, and talent agents. While its core focus appears to be domestic, the agency's content creation and digital capabilities could support clients with national or international ambitions.

It's All G PR is a good fit for businesses and individuals who want a hands-on, strategic partner rather than a large agency. It's particularly suited for startups needing to build their profile, charities looking to amplify their impact, or talent seeking professional representation and media opportunities. The agency's emphasis on content creation also makes it a solid choice for brands that want to control their own narrative across owned and earned channels. For those in Melbourne or elsewhere in Australia who value a direct, founder-led approach to communications, It's All G PR offers a compelling option.