Jackson Spalding

Jackson Spalding was founded in 1995 in Atlanta, United States, by Glen Jackson and a partner with a clear vision: to create an independent agency that could offer integrated marketing and public relations services without the constraints of a larger holding company structure. The agency set up its headquarters at 1100 Peachtree St NE in Atlanta, Georgia, a location that has remained central to its identity and growth. From the outset, the founders prioritized a collaborative culture, community involvement, and a focus on delivering measurable results for clients, which has allowed the agency to develop a strong reputation over nearly three decades.

Current Focus and Approach

Today, Jackson Spalding operates as a full-service integrated marketing and public relations agency with additional offices in Athens, Dallas, and West Hollywood. The agency employs between 131 and 154 professionals and has grown into one of the largest independent agencies in the Southeast. Jackson Spalding is known for its proprietary DRIVE™ planning process, a structured methodology that helps brands enhance their reputation and drive demand. This process is applied across all client engagements, ensuring that campaigns are strategically grounded and results-oriented. The agency emphasizes a culture of innovation, diversity, and community service, contributing over 2,500 pro bono hours annually to various organizations. Its leadership team remains committed to fostering a respectful and collaborative work environment, which has earned Jackson Spalding recognition as a top midsized agency to work for in North America and a spot among Atlanta's top workplaces.

Services and Specialties

Jackson Spalding offers a comprehensive suite of services tailored to meet the needs of brands across various industries. While the agency is best known for its public relations and communications expertise, its capabilities extend into digital strategies, branding, and marketing communications. Based on its focus areas and keywords, the agency likely provides the following services:

• Public relations and communications strategy
• Brand development and positioning
• Digital marketing and social media management
• Content creation, including photo and video production
• User experience (UX) design and optimization
• Crisis communications and reputation management
• Media relations and influencer outreach
• Team building and internal communications
• Integrated marketing campaigns
• Data analytics and measurement

These services are delivered through a collaborative process that leverages the agency's deep understanding of consumer behavior, market trends, and digital platforms. Jackson Spalding's emphasis on team building and user experience suggests that it places a high value on both internal culture and external client satisfaction, ensuring that campaigns are not only effective but also aligned with brand values.

Who Benefits from Jackson Spalding

Jackson Spalding is well-suited for organizations seeking a strategic partner that can handle both public relations and broader marketing needs. The agency's integrated approach makes it a strong fit for mid-sized to large companies in sectors such as consumer goods, healthcare, technology, and professional services. Brands looking to enhance their reputation, launch new products, or navigate complex communications challenges will find value in Jackson Spalding's structured planning process and experienced team. Additionally, nonprofits and community-focused organizations may benefit from the agency's pro bono commitments and collaborative ethos. With its headquarters in Atlanta and offices in key markets across the United States, Jackson Spalding is particularly adept at serving clients with national or regional ambitions. For any brand that values independence, strategic rigor, and a people-first culture, Jackson Spalding offers a reliable and proven partner for achieving communications and marketing goals.