Kaplow
Kaplow is a public relations agency based in New York (founded 1991).
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About Kaplow
Kaplow is a full-service public relations and communications agency headquartered in New York, United States. Founded in 1991 by Liz Kaplow, the firm has built a reputation for blending traditional media relations with modern digital and creative capabilities. With a team of approximately 60 to 111 employees spread across eight states, Kaplow generates an estimated $85 million in annual revenue. The agency is known for its high-touch, relationship-driven approach to brand storytelling, helping companies connect with consumers through authentic narratives and strategic campaigns.
Services and Capabilities
Kaplow offers a comprehensive suite of services that span the full spectrum of communications. The agency is particularly strong in media relations and brand strategy, leveraging long-standing relationships with journalists and influencers to secure earned media coverage. Its in-house divisions include Kdrive, a social media management unit, and Kstudio, a video production and distribution team. The agency also maintains a dedicated analytics division to measure campaign effectiveness and refine strategies. Key service areas include:
- Public relations and earned media
- Brand strategy and storytelling
- Influencer marketing and influencer relationship management
- Social media management and digital content creation
- Video production and distribution
- Executive thought leadership and media training
- Communications analytics and measurement
- Virtual events and consumer engagement campaigns
- Paid media and integrated marketing
Industries and Clientele
Kaplow serves a diverse range of clients across consumer-facing sectors, including beauty, health, retail, and consumer technology. The agency works with both startups and Fortune 500 companies, often forming long-standing partnerships that span years. Its B2C focus means that much of its work involves building brand awareness and emotional connections with consumers. The agency also has experience with nonprofit organizations, reflecting its commitment to purpose-driven communications. Kaplow’s client portfolio is built on a foundation of media and influencer relationships, which the agency nurtures through a high-touch, personalized approach.
Approach and Philosophy
Kaplow’s methodology centers on authentic storytelling and holistic communications. The agency believes in integrating earned, owned, and paid media to create cohesive campaigns that resonate with target audiences. Its team emphasizes digital storytelling and uses data-driven insights from its analytics division to guide strategy and optimize performance. Kaplow also places a strong emphasis on diversity, equity, inclusion, and belonging, with a workforce that is over 90% women and includes significant representation of people of color in leadership roles. This commitment to inclusive practices informs both its internal culture and the campaigns it develops for clients.
Location and Credentials
Based in New York, United States, Kaplow operates from its headquarters at 370 Lexington Avenue in Manhattan. The agency’s New York location places it at the center of the media and communications industry, giving it access to key journalists, influencers, and industry events. With over three decades of experience, Kaplow has earned recognition through industry awards and is known for its ability to navigate complex media landscapes. The agency’s team combines senior expertise with a collaborative, high-touch service model that prioritizes client relationships.
Kaplow is a strong fit for consumer brands—particularly in beauty, health, retail, and consumer tech—that value integrated communications and authentic storytelling. Companies looking for a partner with deep media relationships, in-house creative and analytics capabilities, and a track record of long-term partnerships will find the agency’s New York-based team well-suited to their needs. Whether working with a startup seeking brand awareness or an established company aiming to refresh its narrative, Kaplow offers a balanced mix of strategic counsel and hands-on execution.
Key facts
- Team size: 51-200 employees
- Headquarters: 370 Lexington Ave, New York, New York, United States, 10017-0965
- Address: 370 Lexington Ave , New York New York United States 10017-0965
- Annual revenue: 15543000
- SIC codes: 7381
Keywords & focus
Topics and areas Kaplow works with.
- media relations strategy
- brand building
- communications analytics
- social media
- video production & distribution
- holistic communications
- media relations amp strategy
- public relations & communications services
- influencer marketing
- consumer engagement
- brand storytelling
- industry awards
- services
- media relationships
- digital storytelling
- b2c
- digital tools
- high-touch approach
- virtual events
- media and influencer relationships
- brand strategy
- influencer relationships
- nonprofit organization management
- public relations and communications
- long-standing partnerships
- marketing and advertising
- public relations
- brand awareness
- paid media
- media training
- +22 more
Technologies
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Industries served by Kaplow
Kaplow works with clients across 1 sectors. Whether you are a startup or an enterprise, they can support your PR and communications goals.
- public relations & communications
Other PR agencies in New York
If you are looking for alternatives or more options in New York, here are other public relations agencies in the same city you can compare.
Frequently asked questions about Kaplow
Common questions and answers about Kaplow, their services, location, and how to work with them.
- Where is Kaplow located?
- Kaplow is headquartered in New York.
- What services does Kaplow offer?
- Kaplow offers media relations, communications strategy, and public relations. They help brands with public relations, media outreach, and strategic communications.
- What industries does Kaplow serve?
- Kaplow serves clients in public relations & communications. They work with startups, scale-ups, and enterprises across these sectors.
- Is Kaplow a verified PR agency?
- Kaplow is listed on Online PR. Verification status is shown on their profile.
- How can I contact Kaplow?
- You can visit their website at http://www.kaplow.com
- How many reviews does Kaplow have?
- Kaplow has 0 client reviews with an average rating of 0.0 out of 5.
- When was Kaplow founded?
- Kaplow was founded in 1991.
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