Ketchum Austria

Ketchum Austria operates from its headquarters at 7-9 Guglgasse in Vienna, Austria, a city that serves as a strategic hub for Central and Eastern European communications. Founded in 1965, the agency is part of the larger Ketchum network, which spans 100 locations across 70 countries. With a team of nearly 40 professionals, Ketchum Austria positions itself as a communications consultancy that blends local market understanding with global reach. Vienna's role as a business, media, and cultural center in the DACH region makes it a natural base for an agency that frequently collaborates with international colleagues to serve clients across borders.

Core services and capabilities

Ketchum Austria provides a full suite of public relations and communications services, tailored to the needs of Austrian and international clients. The agency's expertise is grounded in strategic thinking, creativity, and strong execution, with a focus on measurable outcomes. Key service areas include:

• Media relations and influencer relations (including produkt pr and influencer relations)
• Crisis communications and issues management (krisen pr)
• Integrated campaign development and execution
• Employee communications and internal engagement
• Media training and social media training
• Analytics-driven public relations and data-informed strategy
• Corporate communications and reputation management

These offerings are supported by the agency's ability to tap into the global Ketchum network, providing clients with access to specialized expertise and international resources. Ketchum Austria's approach is grounded in research and analytics, ensuring that campaigns are not only creative but also effective in achieving business objectives.

Industries and client work

Ketchum Austria serves a diverse range of industries, including healthcare, sustainability, finance, and retail. Notable clients include Bristol Myers Squibb, OBI, Mastercard, and Erste Digital. In healthcare, the agency has demonstrated expertise in navigating complex regulatory environments and communicating sensitive health information. Sustainability communications are another strong suit, reflecting the growing importance of environmental and social responsibility for brands. In the financial sector, Ketchum Austria has worked on projects that require clarity, trust, and compliance, such as those for Mastercard and Erste Digital. Retail clients like OBI benefit from integrated campaigns that blend traditional media relations with digital and influencer engagement. The agency's ability to handle both B2B and B2C communications makes it a versatile partner for organizations of various sizes and sectors.

Local expertise with global backing

As part of the Ketchum network, Ketchum Austria offers clients the advantage of a global infrastructure while maintaining a deep understanding of the Austrian market. The agency is legally registered as Ketchum Publico GmbH and Ketchum GmbH in Vienna. Its team of nearly 40 professionals brings together experience in media relations, crisis management, social media, and strategic counsel. The agency's positioning as "Austria's most unconventional communications agency" reflects a commitment to creative solutions that stand out in a crowded media landscape. This combination of local insight and international support is particularly valuable for companies looking to expand their presence in the DACH region or communicate effectively across borders.

Ketchum Austria is a strong fit for organizations that require a blend of strategic rigor and creative flair in their communications. The agency is well-suited for companies in healthcare, finance, retail, and sustainability sectors, as well as for businesses seeking to strengthen their reputation in Austria or the broader Central European market. Its focus on analytics and training also makes it a good choice for clients looking to build internal communications capabilities or navigate complex crises. Whether working on a local campaign or a multi-market initiative, Ketchum Austria offers the expertise and network to deliver results.