Kidding

Founded in 2004 by Tiphaine Macrez, Kidding emerged from a clear observation: the children's market—spanning fashion, decor, accessories, and toys—lacked a dedicated press agency that truly understood its unique dynamics. Based in Paris, France, the agency set out to fill that gap by offering specialized public relations and communications services tailored specifically to brands targeting families and children. Over the years, Kidding has grown into a trusted partner for around twenty key and complementary brands, building its reputation on deep industry knowledge and a hands-on, relationship-driven approach.

Today, Kidding operates at the intersection of traditional media relations and modern digital communication. The agency's work is rooted in the belief that effective PR goes beyond sending press releases—it's about creating meaningful connections between brands and their audiences, whether through journalists, bloggers, or social media influencers. Kidding's Paris office at 33 Rue Etienne Marcel serves as a creative hub where press kits are designed, events are planned, and strategies are crafted to ensure each client's story resonates with the right people at the right time.

Core Services and Specialties

Kidding offers a comprehensive suite of services that cover the full spectrum of public relations and communications. The agency's expertise is particularly strong in press relations, where it focuses on crafting compelling narratives that appeal to both traditional media and digital publishers. From writing creative press materials to organizing press days and trips, Kidding ensures that journalists experience the brand firsthand in an engaging, memorable way. The agency also manages showroom layouts to present new trends and products in a manner that inspires and seduces, making each visit a curated experience.

In the digital realm, Kidding has developed a robust influencer marketing practice, leveraging its extensive parent influencer network and family influencer campaigns to boost brand visibility. The agency maintains ongoing relationships with influential webzines and bloggers, ensuring that clients' messages are amplified across relevant online channels. Social media campaigns on platforms like Facebook and Instagram are carefully managed to foster community engagement and drive brand awareness. Additionally, Kidding provides cross-media strategy and content creation services, helping brands tell cohesive stories that bridge print, digital, and social media.

• Press relations and media outreach
• Event organization and management
• Influencer marketing and parent influencer campaigns
• Digital communication and social media campaigns
• Content creation and brand storytelling
• Communication consulting and strategy
• Press kit design and media staging
• Children's fashion PR and kidswear media strategy
• Cross-media strategy and brand development

Kidding also excels in event organizing, from product launches and anniversaries to special collaborations and partnerships. The agency approaches each event with a creative yet serious mindset, handling everything from the initial concept to logistics like valet parking, ensuring a seamless experience that aligns with the brand's image. Beyond these tactical services, Kidding offers communication consulting, advising clients on how to effectively engage with the media and maintain a consistent, authentic brand voice across all touchpoints.

Who Benefits from Working with Kidding

Kidding is an ideal partner for brands operating in the children's sector—whether in fashion, decor, accessories, toys, or related categories—that are looking to strengthen their presence in the French market and beyond. The agency's deep understanding of parenting community engagement and its established network of journalists and influencers make it particularly valuable for brands that want to reach families with young children. Startups and established labels alike can benefit from Kidding's tailored approach, which blends strategic consulting with hands-on execution. For any brand seeking authentic, relationship-based PR that respects the nuances of the children's market, Kidding offers a dedicated, experienced partner based in the heart of Paris, France.