Krupp Group

Founded in 2005 by Cindy Krupp, Krupp Group emerged from a desire to build a communications agency that could combine high-touch service with deep industry expertise. With over 20 years of experience in brand strategy and communications, Krupp identified a gap in the market for a boutique firm that could offer the strategic rigor of a larger agency while maintaining the flexibility and personal relationships of a smaller operation. Based in New York, United States, the agency quickly established itself through word-of-mouth and industry recommendations, growing its roster of global clients without relying on traditional advertising or aggressive sales tactics. Today, Krupp Group operates from its headquarters at 37 West 28th Street in New York, with an additional office in Los Angeles, reflecting its bi-coastal presence in the fashion, lifestyle, and beauty sectors.

Current Focus and Core Expertise

Krupp Group specializes in public relations and communications, with a strong emphasis on fashion, lifestyle, health and wellness, beauty, and travel. The agency has built a reputation for its work with notable brands such as TUMI, H&M, Elf Cosmetics, and Madewell, as well as launching high-profile projects like Jenna Lyons' brand LOVESEEN. Its ongoing collaborations with Paula's Choice and Trinny London demonstrate a sustained commitment to beauty and skincare clients. The agency's approach is rooted in brand building—helping clients define their narratives and connect with target audiences through strategic media relations, influencer partnerships, and digital strategy. Krupp Group has also expanded its capabilities through sister agencies: Studio Beauty, which focuses exclusively on beauty and wellness, and 28 ROW, a college influencer network that taps into younger demographics.

Services and Specialties

Krupp Group offers a comprehensive suite of services tailored to the needs of fashion, beauty, and lifestyle brands. These services are designed to support clients at every stage of brand development, from launch to ongoing brand management. Below is a list of likely specialties based on the agency's known work and industry keywords:

• Media relations and press outreach to secure editorial coverage in top-tier publications
• Influencer marketing and social media strategy to build authentic brand partnerships
• VIP and celebrity dressing for red carpet events, product placements, and endorsements
• Event planning and production, including product launches, pop-ups, and brand activations
• Digital strategy and content creation to enhance online presence and engagement
• Brand consulting and strategic communications to guide brand positioning and messaging
• College influencer network access through 28 ROW for targeted Gen Z campaigns
• Beauty and wellness-focused PR via Studio Beauty, including product launches and expert seeding

Who Benefits from Krupp Group

Krupp Group is a strong fit for fashion, beauty, and lifestyle brands seeking a boutique agency with deep industry connections and a personalized approach. The agency's experience with both established names like TUMI and emerging brands like LOVESEEN indicates it can work with clients at different stages of growth. Brands looking to expand their media presence, secure celebrity endorsements, or build influencer networks will find particular value in Krupp Group's expertise. Additionally, beauty and wellness brands can leverage Studio Beauty's focused capabilities, while those targeting younger consumers may benefit from 28 ROW's college influencer network. Based in New York, United States, with a second office in Los Angeles, Krupp Group is well-positioned for brands seeking bi-coastal reach and a hands-on partner that prioritizes strategic results over volume.