LandersMadden

Founded in 2000 in partnership with General Atlantic Partners and Capital Z, LandersMadden was established with a clear purpose: to provide strategic communications support to business-to-business and financial services companies. Based in New York, United States, the agency was built on the understanding that smaller, more focused firms can deliver a level of senior-level attention that larger agencies often struggle to match. From its headquarters at 219 W 13th St in New York, LandersMadden has spent over two decades refining its approach to public relations and communications, emphasizing hands-on executive involvement and customized programs over one-size-fits-all solutions.

Current Focus and Approach

Today, LandersMadden operates as a full-service public relations firm that prides itself on its small size and high-touch service model. The agency’s mission centers on helping clients grow their businesses by ensuring that target audiences understand what they do, value their expertise, and recognize how they are differentiated in the market. This focus is particularly relevant for companies in competitive sectors like B2B technology, financial services, and professional services, where clear and consistent messaging can directly impact market perception and business development. The New York-based team works closely with clients to develop proactive communications programs that are tailored to each organization’s specific goals, rather than relying on generic templates or broad campaigns.

Services and Capabilities

LandersMadden offers a range of public relations and communications services designed to support companies at various stages of growth. While the agency does not publicly list a detailed menu of services, based on its industry focus and client work, its capabilities typically include the following:

• Media and analyst relations, including story placement and relationship building with key journalists and industry analysts
• Social media strategy and support to amplify brand messaging and engage target audiences
• Branding and messaging development to clarify positioning and value propositions
• Conference and event coordination, including speaker placement and logistics management
• Investor communications and support for portfolio company promotion, leveraging the agency’s founding partnership with investment firms

These services are delivered with a focus on measurable outcomes, such as increased media coverage, improved brand recognition, and stronger market differentiation. LandersMadden’s approach is consultative, with senior executives directly involved in strategy development and client management, ensuring that each program benefits from years of experience in the communications field.

Who Benefits from LandersMadden

LandersMadden is particularly well-suited for business-to-business and financial services companies that require strategic communications support but may not need the full resources of a large agency. The firm’s small size allows it to offer senior-level attention and flexibility, making it a strong fit for growing companies, startups, and portfolio companies backed by investors. Organizations that value a hands-on, collaborative approach and want to work directly with experienced practitioners will find LandersMadden’s model appealing. The agency’s experience working with investors also makes it a good choice for companies navigating fundraising, exits, or other milestones where clear communication is critical. For firms based in or targeting the New York market, LandersMadden offers a local presence with deep ties to the business community in the United States.