LAS MARQUESAS

Las Marquesas is a public relations and communications agency based in Barcelona, Spain, with a strong focus on the luxury and premium sectors. Founded in 2020 by Alex Agulló, the agency has quickly built a reputation for crafting bespoke communication strategies that cater to high-end brands and discerning clients. Operating from its headquarters at 359 Avinguda Diagonal, Barcelona, Catalonia, Las Marquesas leverages over 15 years of industry experience to connect brands with key social circles in both Barcelona and Madrid.

Specialization in Luxury and Lifestyle Communications

Las Marquesas specializes in public relations and communications for the luxury sector, including luxury goods, services, and lifestyle brands. The agency’s core strength lies in its ability to manage press and guest relationships, ensuring that each brand receives tailored media coverage and event experiences. With a focus on prestige brand services, Las Marquesas offers a range of capabilities designed to elevate brand presence and engagement in competitive markets.

Services and Capabilities

The agency provides a comprehensive suite of services that are typical for a boutique PR firm focused on luxury and lifestyle. These include:

• Public relations and communications strategies
• Press management and media strategy
• Guest management for exclusive events
• Event production and activation management
• Influencer marketing and influencer collaborations
• Brand activation for premium and luxury brands
• Bespoke PR strategies tailored to individual client needs
• Luxury market expertise and client portfolio management

Las Marquesas emphasizes a bespoke approach, meaning each campaign is custom-crafted to align with the specific goals and identity of the brand. This is particularly important in the luxury sector, where authenticity and exclusivity are paramount. The agency’s expertise in influencer marketing and brand activation helps clients connect with their target audiences through meaningful partnerships and memorable experiences.

Methodology and Approach

Las Marquesas operates with a client-centric methodology that prioritizes deep understanding of each brand’s unique story. The agency’s process begins with a thorough analysis of the client’s market position and objectives, followed by the development of a tailored communication strategy. This approach ensures that every press release, event, or influencer collaboration is aligned with the brand’s values and enhances its reputation. By focusing on genuine connections and unforgettable experiences, Las Marquesas helps luxury brands tell their stories in a way that resonates with their audience. The agency’s founder, Alex Agulló, brings extensive connections within Barcelona’s and Madrid’s elite social circles, which is a key asset for guest management and event production.

Location and Market Presence

Based in Barcelona, Spain, Las Marquesas is well-positioned to serve clients in one of Europe’s most vibrant cultural and commercial hubs. The agency’s headquarters on Avinguda Diagonal places it at the heart of the city’s business district, providing access to a network of luxury brands, media outlets, and event venues. While its focus is on the Spanish market, particularly Barcelona and Madrid, Las Marquesas’s expertise in luxury communications makes it a suitable partner for international brands looking to establish or strengthen their presence in Spain.

Ideal Clients for Las Marquesas

Las Marquesas is an excellent fit for luxury brands, premium lifestyle companies, and high-end service providers seeking to enhance their public image through strategic communications. The agency is particularly well-suited for clients in the fashion, hospitality, beauty, and luxury goods sectors who require meticulous press management, exclusive event production, and influencer partnerships. Brands that value a personalized, hands-on approach and have a clear focus on the Spanish market will find Las Marquesas to be a reliable partner. Additionally, the agency’s expertise in brand activation and guest management makes it ideal for companies launching new products or hosting high-profile events in Barcelona or Madrid.