Launch

Launch is a UK-based independent creative PR agency established in 2001 and headquartered at 213 Oxford Street, London, United Kingdom. The agency focuses on public relations and communications, with a particular emphasis on corporate PR, consumer PR, and digital reputation management. It was the first project-based PR agency in the country, moving away from the traditional retainer model to offer flexible, campaign-driven services.

Industry Focus and Core Services

Launch specializes in public relations and communications across several key industries, including retail, B2C, and corporate sectors. The agency has worked with notable clients such as BP, BDO, Vueling, eBay, Sports Direct, and PPHE Hotel Group. Its service offering is comprehensive, covering both proactive and reactive communications needs. Below is a list of typical services provided by Launch:

• Brand PR and consumer PR campaigns
• Corporate communications and media relations
• Crisis & issues management and crisis consultancy
• Digital reputation management and social media campaigns
• Influencer marketing and viral social campaigns
• Experiential marketing and event activation
• Public affairs and public awareness campaigns
• Media training sessions and issue analysis
• Integrated campaigns and campaign planning
• Partnership development and content creation

Launch’s approach is tailored to each client’s specific needs, whether it’s a targeted publicity campaign or a long-term crisis management strategy. The agency is known for its ability to handle high-stakes situations, having provided communications support during significant events like Brexit and the COVID-19 pandemic.

Methodology and Approach

Launch operates with a small core team based in London, prioritizing speed and responsiveness over large-scale bureaucracy. This allows the agency to move quickly in response to client needs, particularly in crisis situations where timely communication is critical. The agency’s project-based model means clients can engage Launch for specific campaigns or issues without committing to long-term retainers. This structure also fosters creativity, as the team is not bound by rigid monthly deliverables. Launch founded The Creative Shootout, an awards program that supports UK charities through creative campaigns, including a BAFTA pitch competition. This initiative reflects the agency’s commitment to innovative, results-driven work.

The agency’s methodology is built around integrated campaigns that combine media relations, digital strategy, and experiential elements. For example, Launch has developed viral social campaigns and event activations that generate measurable impact for clients. The team also provides media training and issue analysis to prepare clients for potential reputational challenges. This proactive approach to crisis management is a key differentiator for Launch in the competitive London PR market.

Location and Market Presence

Based in central London, United Kingdom, Launch is well-positioned to serve a diverse range of clients, from multinational corporations to emerging brands. The agency’s offices at 213 Oxford Street place it in the heart of the city’s business and retail district, facilitating close collaboration with clients in the UK and internationally. Launch’s experience with global brands like BP and eBay demonstrates its capability to manage complex, cross-border communications. The agency also has a strong track record in the retail sector, leveraging its consumer PR expertise to drive brand awareness and sales. For clients in the B2C space, Launch offers targeted campaigns that resonate with specific audiences, from social media influencers to traditional media outlets.

Launch’s crisis management services are particularly relevant for organizations facing reputational threats, whether from media scrutiny, operational issues, or public controversy. The agency’s team of strategic advisors provides clear guidance on issue analysis and media training, helping clients navigate challenging situations. This focus on crisis readiness makes Launch a good fit for companies in regulated industries, such as energy, finance, or healthcare, where public perception is critical.

Who Launch Is a Good Fit For

Launch is an excellent choice for organizations seeking flexible, project-based PR support rather than a long-term retainer. The agency is well-suited for businesses in the retail, B2C, and corporate sectors that require targeted campaigns, crisis management, or digital reputation management. Companies facing high-stakes communications challenges, such as regulatory changes or public scrutiny, will benefit from Launch’s crisis consultancy and media training expertise. Additionally, brands looking to generate buzz through viral social campaigns or experiential events will find Launch’s creative approach valuable. With its London base and international client experience, Launch is a reliable partner for both UK-based and global organizations.